--000000000000a524790589e4626c Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy, You may have noticed that we are switching to a new way of sending reports. Unfortunately, it pulled the last 30 days data instead of last month's data. I am fixing this bug, and you should receive your report for April tomorrow. I apologize for the inconvenience. Thank you, 613.692.0345 | 20eight.ca | zander@20eight.ca On Mon, May 27, 2019 at 3:01 PM wrote: > Hello, > > You will find in the body of this email a snapshot of your campaigns last > month, segmented by platform. In the attached PDF you will find your > Digital Marketing & Organic Report, which provides additional insight int= o > the performance of your digital strategy./ > > As always, you can find both up-to-date and historical data online at > https://myreports.20eight.ca. Should you need assistance with login > please let us know. If this email appears cut off, please maximize the > window or click "View Entire Message" at the foot of the email. > > Your 20Eight Team > > 613.692.0345 | 20eight.ca | clarity@20eight.ca > > Summary Notes > > Overall traffic in April was down slightly however goal completions were > up by 7%. After our discussion last month about South Shore market not > being good for conversions, we are no longer pushing bids in Google Ads f= or > better positioning (market is getting expensive). This should help bring > back down the average cost per click which has been creeping up. In April > we were shut down twice by Google for our display ads so remarketing > campaigns sputtered. We keep running into this problem where the image ad= s > get flagged for having medical related content. Every time we phone Googl= e > they reactivate it and then it gets shut down again. Again this month we > called to complain, and again after reactivating them they have once more > been flagged! We are now transferring the remarketing budget to the DV360 > platform where hopefully we will not run into the same problem. Please > remember to "tag" leads on callrail that have converted! > > If you would like to discuss your report with a digital specialist please > feel free to schedule a meeting > . > Digital marketing report for Home Care Assistance Montreal > Current Period April 24, 2019 - May 23, 2019 > Prior Period March 25, 2019 - April 23, 2019 > Created on May 24, 2019 Report type Custom Date * Live Report Access > > * > Bing Ads - Campaigns > CampaignSpendAverage PositionImpressionsCPMClicksCPCCTRConversions > Competition > CA$32.15 > CA$16.54 > 94% > 1.7 > 1.5 > 17% > 2,268 > 215 > 955% > CA$14.18 > CA$76.93 > 82% > 16 > 12 > 33% > CA$2.01 > CA$1.38 > 46% > 0.71% > 5.58% > 87% > 0 > 0 > n/a > Montreal (Other) Care > CA$118.92 > CA$129.86 > 8% > 2.0 > 1.9 > 1% > 1,749 > 1,890 > 7% > CA$67.99 > CA$68.71 > 1% > 51 > 58 > 12% > CA$2.33 > CA$2.24 > 4% > 2.92% > 3.07% > 5% > 0 > 0 > n/a > Montr=C3=A9al (other) Homecare FR > CA$14.92 > CA$34.89 > 57%