--000000000000e226d3061d72e44f Content-Type: multipart/alternative; boundary="000000000000e226d3061d72e44e" --000000000000e226d3061d72e44e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable It does look like the radio skews older than the newsite. Frequency is a bit better, but much of it is the newstag - could he pls explain? Is that: This news update brought to you by The Key Winnipeg's premium in-home care provider? Not sure how much those will move the dial so I'd recommend a bit more frequency (obviously that will shorten the campaign). On Thu, Jul 11, 2024 at 11:28=E2=80=AFAM Jason Patterson wrote: > Hi Tim, > > > > Sure thing. I have attached the Station Profile for CJOB, the suggested > Schedule on CJOB against a 65+ target and the Global News website data. > > > > Please let me know if you have any questions. > > > > > > *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.pa= tterson@corusent.com > * > > Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, > MB R3B 3K6 > > > > Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of Corus Entertai= nment Inc. > > > > > > *From:* Timothy Thomas > *Sent:* Thursday, July 11, 2024 10:22 AM > *To:* Dennis Fancy > *Cc:* Jason Patterson ; Ray Smale ray.smale@thekey.com> > *Subject:* Re: CJOB Schedule > > > > Thanks Jason. Could you resend the attachment? I'm not seeing it. > > > > On Thu, Jul 11, 2024 at 10:17=E2=80=AFAM Dennis Fancy = wrote: > > Hi Jason, > > > > Thank you very much for the thorough reply. Looping in Ray Smale, our CMO > and Tim Thomas our Head of Canada to see if they have any additional > questions. > > > > Looking forward to working with you again. > > > > Sincerely, > > *Dennis Fancy, BSP* > > General Manager > (204) 489-6000 > > *TheKey.ca* > > > > [image: TheKey] > > > > > > On Wed, Jul 10, 2024 at 4:51=E2=80=AFPM Jason Patterson > wrote: > > Hi Dennis, > > > > All good! > > > > We actually become very strong to a 65+ demo. > > > > I have attached a station profile from Spring 2024. I have also run the > proposed schedule I sent you against a 65+ audience. Frequency actually > goes up to a 4.4 with the News Tag bonus added. One thing I did in the > proposal was close the campaign times off Monday-Sunday 6a-12a. I try and > stay away from 5a-1a and even 12a-12a. I did not propose any ads to run > overnight. > > > > As for the website, I asked my digital team for data on usage. I have > attached that information in the 2 pager document. For a position on the > Global News site (CJOB.com) we could look at adding a Double Big Box for > The KEY. Cost for this would be in the $10.00 CPM though if you look at t= he > data I don=E2=80=99t know if it hits a very large 65_+ audience. They at = least in > this data do not look to be the largest portion of the visitors but I can > look deeper into it. > > > > We could also look at a Breakfast, Day, Drive schedule Monday-Friday on > CJOB- That is where the l