--000000000000b4cad3060d1debff Content-Type: multipart/alternative; boundary="000000000000b4cad2060d1debfe" --000000000000b4cad2060d1debfe Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, Ok, I see your point. However, it spent so much money that I don't think we could be getting enough conversations to make it worth it. What do you think about adding that postal code specifically and bidding down on it? Sincerely, On Fri, Dec 22, 2023 at 10:59=E2=80=AFAM Arshdeep Brar wrote: > Hi Alexa, > > So T2R is the downtown region of Calgary, and my concern is that it had > more to do with Google assigning the location to T2R as we had very > specific targeting; I wouldn't recommend necessarily removing or excludin= g > that area because a lot of primary searches tend to take places in this > region. So, although we might not be seeing a lot of final conversions fr= om > this, we should keep it in. > > Let me know what you think, and we can proceed accordingly. > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results-Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Friday, December 22, 2023 10:47 AM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas > *Subject:* Re: Calgary Targeting Update > > Thank you, Ash! > > One more question. Is T2R in the updated targeting set? That was on the > chopping block so I want to either remove it or explicitly address how/wh= y > we are keeping it i fit's in the new set. If it was removed as part fo th= e > process, then great. > > Sincerely, > > On Fri, Dec 22, 2023 at 9:04=E2=80=AFAM Arshdeep Brar > wrote: > > Calgary changes have been implemented. Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Thursday, December 21, 2023 3:38 PM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas > *Subject:* Re: Calgary Targeting Update > > Thank you, Ash. > > Calgary is approved. I'll look at the other two tomorrow. > > On Thu, Dec 21, 2023 at 2:36=E2=80=AFPM Arshdeep Brar > wrote: > > Hey Alexa, > > > I have adjusted the Targeting for Calgary and have included > recommendations for Vancouver and Toronto as well. > The common trend in all the markets is you will see a lot of activity fro= m > the downtown region but not a lot of conversions, but this has a lot to d= o > with Device location id registration with Google and exploratory searches= . > Similar to Calgary, these results are based on income stats and median > ages. > For these markets as well, we are not focusing on specific targeting but > ke