Re: Partnership Pages

Resource Guide is just fine. You can go ahead with the update on the .ca
site

On Thu, Nov 20, 2025 at 1:01 PM Timothy Thomas <tt@thekey.com> wrote:

> Good suggestion and I definitely support having them on the location
> pages. FYI I connected with Steve in legal to discuss the disclaimer
> language and we landed on the idea of a "resource guide" which sounded like
> a softer endorsement than "partner" although your suggestion here is great
> too. Let me know what you think.
>
> If we're good to proceed I'll start working on it with Phil.
>
> Thanks!
> Tim
>
> On Thu, Nov 20, 2025 at 12:55 PM Emma Zumsen <emma.zumsen@thekey.com>
> wrote:
>
>> Morning Tim,
>>
>> Apologies for the delayed reply on this. We would be more than happy to
>> incorporate these links. My question is whether we need to have a separate
>> page or if we could simply do a a logo or badge approach at the bottom of
>> the local home pages?
>>
>> Like these, only clickable and under a banner that says "Proud to
>> collaborate with these local organizations" or something.
>>
>> [image: Screenshot 2025-11-20 at 11.54.14 AM.png]
>>
>> On Mon, Nov 17, 2025 at 10:42 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Emma,
>>>
>>> Following Phil’s recommendation, we’ve begun exploring opportunities to
>>> enhance SEO for thekey.ca by developing strategic backlinks. We’ve
>>> reached out to several of our referral partners who are open to linking to
>>> our site, but many have asked for a reciprocal link in return.
>>>
>>> To support this initiative, would it be possible to create a “Partners”
>>> or “Resources” page under each of our location pages? This would allow us
>>> to list certified partners with a brief description and, where appropriate,
>>> a link to their website. Of course, we would include a disclaimer noting
>>> that TheKey is not responsible for the services provided by these external
>>> organizations.
>>>
>>> Please let me know if you support this. If so, I'll run it past legal as
>>> well.
>>>
>>> Thank you,
>>> Tim
>>> --
>>>
>>> *Tim Thomas*
>>> Head of Midwest & Canada Divisions | *TheKey*
>>> Mobile: 514.591.9387
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>