Fwd: Scott, it was so great seeing you last week at the COC meeting Thank you for your continued interest in Caregiving magazine

Local Print Marketing Opportunity.
Skip is a foundational member of the senior care community and a good guy.
We have not placed an ad with him in a long time, but I think it makes
sense. He's reasonable if you'd like to negotiate an annual rate (12x)


---------- Forwarded message ---------
From: Skip Weiss <publisher@chicagohealthonline.com>
Date: Tue, Mar 3, 2026 at 7:40 AM
Subject: Scott, it was so great seeing you last week at the COC meeting
Thank you for your continued interest in Caregiving magazine
To: sviscomi@thekey.com <sviscomi@thekey.com>


Scott,

I appreciate your continued interest in exploring advertising options for
the July 1, 2026 issue of *Caregiving* magazine. Here is the intro I
promised you.

*Caregiving* delivers the attention of 100s of thousands of adult children
and their senior loved ones. *Caregiving* magazine, its web site and social
media promote *your type of care services* to our targeted audience of
“active (in the moment) consumers” of care services as our readers cycle
through more than 4,000 waiting rooms, emergency rooms, clinics for PT,
rehab, health clubs, senior centers and more….all throughout Chicago and
its suburbs.

Published since 2020, *Caregiving* is the region’s leading source of
ongoing care information as it aims to educate and influence adult children
and seniors as they take care of their loved ones. *Caregiving* is a direct
connection between consumers and providers of care services.. Here a link
to our most recent issues:
https://chicagocaregiving.com/print-magazine/winter-spring-2025/



This is what makes *Caregiving* different from other mass media in
educating and influencing a large number of care-relevant readers as well
as influencing health/care providers and professionals.

*Our award-winning content:*

Since 2017, twenty-three (23) of my writers have been recognized and
awarded nationally for journalistic excellence from the American Society of
Journalists and Authors and the American Academy of Orthopedic Surgeons or
regionally from the Chicago Headline Club (Peter Lisagor Award) and the
Illinois Women’s Press Association. Our *non-advertorial* stories have
become recognized as valuable resources for our readers…as well as
platforms of expertise for those who are featured in the magazine and
online. The content of each print issue consists of:

                        • Twenty-five (25) stories published each issue plus
a cover story on a pressing concern. *Caregiving’s* content focuses on
issues and resources needed to guide care for those that need it in their
later years.

• Most read subjects in *Caregiving*: Matters dealing with health issues as
we age, communities, home-care resources, passions, fitness, personal
engagement, legal, financial planning.

 All our content (produced for the magazine and e-newsletter) migrates to
chicagocaregiving.com. *Caregiving’s *web site debuted on July 1, 2020 and
has a growing library of content: *https://chicagocaregiving.com/
<https://chicagocaregiving.com/>*.

*Distribution: *There are three (3) places *Caregiving’s* readers can find
the magazine:

*Print distribution and its relevant readers:* *Caregiving’s* unique print
distribution is targeted to family and professional caregivers (see below).
All locations expose *relevant readers *valuable content to people who are* (in
the moment) *likely anxious, vulnerable and in a mind-set to be educated
and influenced. *Caregiving’s *65,000 copy distribution throughout the
metropolitan area yields impressions of an estimated 1,000,000 health-care
service consumers with each issue (published late-June and
late-December. C*irculation
covers Chicago’s suburbs, the city of Chicago, *Northwest Indiana and
consists of:

• 7,500 area physicians, healthcare professionals and 1,000 discharge
planners, case managers and social workers (90 area hospitals) who
influence the selection of services of each patient.

• 55,000 copies placed in waiting rooms of approximately 4,000 physician
offices, health clinics (providing a large pass-along rate), health clubs,
senior centers, and senior residential properties.

• Residential circulation in more than 550 Chicago lakefront
coop/condominium buildings.

 *How distribution of our print magazines is different*:

1. As you know, most local magazines/newspapers go to homes or offices
where a copy may be read by one or two people (who may or may not have
interest in care content). 55,000 copies of *Caregiving* magazines are
placed under the eyes of people in waiting rooms who are at that moment *in
the act* of consuming care services making them all relevant readers to be
educated and influenced. If a single copy is read just once in a week at
each of these venues, each semi-annual issue can deliver the largest
targeted care-interested audience of any print vehicle…and conceivably more
relevant impressions than radio and TV when one factors out the “waste”
inherent in those media. And, as you can imagine, this targeted
distribution yields a mature audience. The* median *age is 60+.

2. *Chicagocaregiving.com* houses a digital version of each issue of
*Caregiving
*plus an ever-expanding library of content.

3. One or two fresh stories are published every week and sent as an
*e-newsletter* to our e-mailing list of 4,500 addresses, including 2,500
physicians and 2,000 healthcare professionals.

4.* Social media* gets our content out to the world as we post regularly on
Facebook, Instagram and LinkedIn.

While I am attaching a media kit, here is a link to a minute-long video
about sister publication, *Chicago Health,* that will provide a quick
summary of the business models both *Caregiving *and *Chicago Health *share:
*https://chicagohealthonline.com/chicago-health-2/
<https://chicagohealthonline.com/chicago-health-2/>*

I look forward to exploring options with you to better develop your
business. All the best.

Skip Weiss



*NORTHWEST PUBLISHING, LLC                             Award-winning health
journalist*

*Chicago Health** magazine                                         American
Society of Journalists and Authors*

*chicagohealthonline.com
<http://chicagohealthonline.com>
Chicago Headline Club, Peter Lisagor Award*

*
Illinois Women’s Press Association*

Louis A. (Skip) Weiss

Publisher

*Chairman, River North Business Association (2014-2016)*



500 N. Dearborn Street, Suite 1014

Chicago, IL 60654

312-329-0600



*“Could a greater miracle take place than for us to look through each
other’s eyes for an instant?”---Henry David Thoreau*


-- 

*Scott Viscomi, MBA*

Head of Enterprise Partnerships | TheKey

Mobile: 847.508.6909
https://thekey.com
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