--_007_YT4PR01MB9671EDFA97D097569AB7761CD7159YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB9671EDFA97D097569AB7761CD7159YT4PR01MB9671CANP_" --_000_YT4PR01MB9671EDFA97D097569AB7761CD7159YT4PR01MB9671CANP_ Content-Type: text/plain; charset="windows-1256" Content-Transfer-Encoding: quoted-printable Hi Alexa, I had the team look into this, and the naming scheme of the campaign isn=92= t something we use. G_CA_GDN_Smart Display isn=92t a naming scheme we would use. We also don=92= t use =93smart display=94 or any =93smart=94 campaigns in general. With HCA= , the rules and regulations in Canada are quite strict when it comes to ru= nning health ads in Canada. Could this possibly be a CA (California?) campaign? Is there another compan= y that may have turned on a campaign like this on their end? The other thing the team and I talked about was around US searches into oth= er markets (Canada), people could be searching from a location and calling = out of market/out of country. We know that this happens. But I will confirm= that these calls aren=92t from our Google Ads account. It looks like the ads are being clicked on and directed to =93The Key=94 si= te, which none of our ads do. I might suggest going into Google Analytics and looking at Google Ads to se= e if there is an identifier there? If I pull up Google Ads in UA (Acquisition =96 Google Ads =96 Accounts (tak= e HCA Vancouver as an example), I see two different accounts running curren= tly. You can see that there are two main accounts connected. 1. HCA Corporate 2. IFM .. this is us. [Chart, histogram Description automatically generated] HCA Corporate has spent $71,000+ in the last 30 days (according to the Vanc= ouver analytics). Further to the corporate account, it looks like this is where the calls are= coming as you can see by the naming scheme below. [Graphical user interface, application, table Description automatically ge= nerated] This isn=92t an account we have access too, but I suspect something is goin= g on/be turned on/and is spending at a pretty good pace. Please let me know if you have any questions about this, but this isn=92t s= omething we have access too. Hope this helps. John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Tuesday, November 29, 2022 at 5:23 PM To: John McColman Cc: Timothy Thomas , Phil Chanda Subject: Re: Display Ads Audit This is what we can see in more detail: =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D