Re: Marketing Materials

From
Kathryn Allen <kzakskorn@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Elizabeth Sparrow <beth.sparrow@thekey.com>, Matt Vijayan <mvijayan@thekey.com>, Valerie Loague <vloague@thekey.com>, Michelle Avedian <michelle.avedian@thekey.com>
Date
Mon, 31 Oct 2022 12:06:28 -0700
Folder
INBOX
--000000000000cb42f105ec594ede Content-Type: text/plain; charset="UTF-8" Hi Tim, As of Friday, Cameron is no longer with the company, but we have a new Creative Director, Michelle Avedian, cc'ed. I have not been involved in this project, but it's my understanding nothing has been put into design yet. Michelle - I will share the files with you and it's probably good we set a meeting to discuss. Best, Kathryn Kathryn Allen Director of Marketing, B2B and Franchise *Please note my email has changed:* kzakskorn@TheKey.com (925) 330-1106 TheKey.com [image: TheKey] On Mon, Oct 31, 2022 at 5:55 AM Timothy Thomas wrote: > Hi Kathryn, > > Amanda has completed her review but I haven't seen any of the finalized > files yet. They should be sitting with Cameron now. > > @Cameron Tuttle our HCL's need to place an order for > collateral and we feel it's best to begin introducing TheKey to our > referral sources now. Are any of the files reviewed by Amanda ready to go > to print? > > Thank you! > Tim > > On Fri, Oct 28, 2022 at 6:17 PM Kathryn Allen > wrote: > >> Hi Matt - >> >> Thanks for reaching out! I would print the marketing materials we set-up >> for you in this folder locally for now. If we need to tweak some verbiage >> we can set-up a call next week with our graphic designer, Val. >> >> I've been told that Tim, Amanda (writer) and Cameron have been working on >> Canadian collateral for TheKey but it's not yet ready as the conversion >> doesn't happen until January -- Tim are you able to share these files >> with us? >> >> Thanks, >> Kathryn >> Kathryn Allen >> Director of Marketing, B2B and Franchise >> *Please note my email has changed:* >> kzakskorn@TheKey.com >> (925) 330-1106 >> TheKey.com >> [image: TheKey] >> >> >> On Fri, Oct 28, 2022 at 1:24 PM Elizabeth Sparrow > beth.sparrow@thekey.com> wrote: >> >>> Hi Kathryn, >>> >>> If I could add to Matt's comment on the America reference. Another term >>> used in The Key collateral that is not applicable in Canada is Skilled >>> Nursing Facility. ie SLC Trifold. If I or anyone on the Canadian team can >>> assist with this I would be happy too. >>> >>> We are excited to use the New Branding when advised to do so. >>> >>> Thanks, >>> Beth >>> >>> >>> >>> On Fri, Oct 28, 2022 at 4:00 PM Matt Vijayan >>> wrote: >>> >>>> Hi Kathryn, >>>> >>>> We have new HCLs joining in Calgary and Montreal. I would like to place >>>> an order for marketing materials. Should I just order TheKey materials for >>>> now? I noticed that there are materials that claims - the biggest in >>>> America. Can we change it to North America instead? >>>> Do you have any French artwork for Quebec? >>>> >>>> The current HCLs are running low on key marketing materials; I saw >>>> the new directive on optimization of cost on marketing materials. I am >>>> going to assign Beth Sparrow as the point person to help me with key >>>> marketing materials assessment needed for BC, Manitoba and Ontario markets. >>>> >>>> It is a bit of a painful proce