--000000000000bfe2a806149824da Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Can I see it? I thought about the question at the end of our call. The best way I can help is to spend 30 mins going over your marketing plan/spend for Chuck=E2=80=99s region for the year, then I can come back to= you and tell you what I would do with it. There=E2=80=99s a marketing concept where: 1+1+1 =3D 4 when it comes to cha= nnels. So ideally the radio would run with the mailer and maybe additional paid search spend to soak up any more demand spun up, plus I don=E2=80=99t yet k= now what else at the same time. You might need some trust in me because I=E2=80=99m guessing it=E2=80=99ll = be a higher rate of spend. But when it works, Paul will be asking Chuck how much more he can spend because he=E2=80=99s narrowing the revenue gap! This reimbursement situation with AHS is a gift. It makes us almost free. And if we can=E2=80=99t sell free we should all just take up snowboarding. Ray On Tue, Mar 26, 2024 at 4:43=E2=80=AFPM Chuck Terlesky wrote: > Awesome, thanks for the update! > > On Tue, Mar 26, 2024 at 2:40=E2=80=AFPM Timothy Thomas wr= ote: > >> Hi guys, >> >> So Phil is ready to add the CDHC banner to the home page. It will take a >> few days to implement. >> >> Thanks >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com >> (514) 591-9387 >> TheKey.ca >> [image: TheKey] >> > > > -- > Chuck Terlesky B.A., CCPE > General Manager > Winnipeg and Calgary > > Calgary: 403-301-3777 > Winnipeg: 204-489-6000 > > TheKey.ca > > [image: TheKey] > > --000000000000bfe2a806149824da Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Can I see it? I thought about the question at the end of our call. The best way I can help is = to spend 30 mins going over your marketing plan/spend for Chuck=E2=80=99s r= egion for the year, then I can come back to you and tell you what I would d= o with it. There=E2=80= =99s a marketing concept where: 1+1+1 =3D 4 when it comes to channels. So i= deally the radio would run with the mailer and maybe additional paid search= spend to soak up any more demand spun up, plus I don=E2=80=99t yet know wh= at else at the same time. You might need some trust in me because I=E2=80=99m guessing it=E2=80=99l= l be a higher rate of spend. But when it works, Paul will be asking Chuck h= ow much more he can spend because he=E2=80=99s narrowing the revenue gap! This reimbursement situat= ion with AHS is a gift. It makes us almost free. And if we can=E2=80=99t se= ll free we should all just take up snowboarding. Ray On Tue, Mar 26, 2024 at 4:43= =E2=80=AFPM Chuck Terlesky < cterlesky@thekey.com > wrote: Aw= esome, thanks for the update!=C2=A0 On Tue, Mar 26, 2024 at 2:40= =E2=80=AFPM Timothy Thomas < tt@thekey.com > wrote: Hi guys, So Phil is ready to add the CDHC banner to = the home page. It will take a few days to implement.=C2=