HCL head count transfer proposal - Ontario

From
Matt Vijayan <mvijayan@thekey.com>
To
Ashley Mirone <amirone@homecareassistance.com>, Matt Neal <mneal@thekey.com>, Angie Markwell <angie.markwell@thekey.com>
CC
Timothy Thomas <tt@homecareassistance.com>
Date
Thu, 7 Jul 2022 12:40:37 -0400
Folder
INBOX
--Apple-Mail=_7AEA252B-FEB7-4AD1-9973-7D09092FD98D Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=us-ascii Hello Ashley, Matt, Angie, We had three HCL head count approved for the province of Ontario. We = have successfully hired for two (Waterloo and Toronto downtown with = start dates in Aug and Sept respectively). My understanding from Tim is = that we will not be establishing an office and/or hiring an operations = team in Ottawa, in the foreseeable future. My proposal is to move the third head count to Greater Toronto and = Hamilton Area (GTHA), where the current HCA business is relatively = skewed towards referral marketing. Here are some of the high level = insights on GTHA West: GTHA Population: 1.7 M Mississauga is the 6th largest metropolitan in the country. Oakville is = one of the most affluent cities in Canada (Reference: StatsCan and = Canadian Business).=20 40% of the current HCA business is driven by referral leads. 11 active referral partners for HCA We have a physical HCA office in Oakville with a good caregiver = retention and hiring system for entire GTHA territory. (Angie Kunnath = and I were the owners of this office) Toronto HCL will not be able to cover GTHA because of traffic and size = of the territory; and the opportunity cost of not being in Toronto. Through my personal network, I have identified a good candidate who = works as a sales consultant for a premium SLC in the territory and she = is actively looking for positions with other senior care organization. I = think Amanda would be an excellent acquisition in GTHA. Please let me = know your thoughts. Best Regards, Matt Matt Vijayan, B.Sc., MBA, CCPE Director of Sales, Canada Home Care Assistance Direct: 905-592-0085=20 --Apple-Mail=_7AEA252B-FEB7-4AD1-9973-7D09092FD98D Content-Type: multipart/related; type="text/html"; boundary="Apple-Mail=_9D0440A0-586B-453F-B588-640824AFFBDF" --Apple-Mail=_9D0440A0-586B-453F-B588-640824AFFBDF Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=us-ascii Hello= Ashley, Matt, Angie, We had three HCL head count approved for the province of = Ontario. We have successfully hired for two (Waterloo and Toronto = downtown with start dates in Aug and Sept respectively). My = understanding from Tim is that we will not be establishing an office = and/or hiring an operations team in Ottawa, in the foreseeable = future. My proposal is to move the third head count to Greater = Toronto and Hamilton Area (GTHA), where the current HCA business is = relatively skewed towards referral marketing. Here are some of the = high level insights on GTHA West: GTHA Population: 1.7 M Mississauga is the = 6th largest metropolitan in the country. Oakville is one of the most = affluent cities in Canada (Reference: StatsCan and Canadian = Business).&nbsp; 40% of the current HCA business is = driven by referral leads. 11 active referral partners = for HCA We have a physical HCA office in Oakville = with a good

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