Re: Monthly Report
- From
- Alexa Graziani <agraziani@thekey.com>
- To
- Megan Heinen <mheinen@thekey.com>
- CC
- John McColman <john@infrontmarketing.ca>, Timothy Thomas <tt@thekey.com>
- Date
- Mon, 27 Feb 2023 08
- Folder
- INBOX
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It should only take 30 minute, thanks! On Fri, Feb 24, 2023 at 2:01 PM Megan Heinen <mheinen@thekey.com> wrote: > I can only attend the first 30 min. > > On Fri, Feb 24, 2023 at 1:48 PM John McColman <john@infrontmarketing.ca> > wrote: > >> https://zoom.us/j/2923611214 >> >> *From: *Alexa Graziani <agraziani@thekey.com> >> *Date: *Thursday, February 23, 2023 at 4:28 PM >> *To: *John McColman <john@infrontmarketing.ca> >> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com> >> *Subject: *Re: Monthly Report >> >> 10am PST Wednesday works, thanks, John! >> >> >> >> >> External (agraziani@thekey.com) >> >> Report This Email >> <https://protection.inkyphishfence.com/report?id=bmV0b3JnMzQyODEyMC9qb2huQGluZnJvbnRtYXJrZXRpbmcuY2EvYTRmYjU5NmRlNTJhOGE2M2ZmOGYyMTQwNjUwZGM4MTAvMTY3NzE5NDkzNC43NA==#keyÖ77d8a0ddc3eaabe1f29ee023179ffa> >> FAQ >> <https://www.godaddy.com/help/report-email-with-advanced-email-security-40813> >> GoDaddy Advanced Email Security, Powered by INKY >> <https://www.inky.com/protection-by-inky> >> >> >> >> 10am PST Wednesday works, thanks, John! >> >> >> >> On Thu, Feb 23, 2023 at 1:56 PM John McColman <john@infrontmarketing.ca> >> wrote: >> >> Hi Alexa, >> >> >> >> Here is the new naming scheme. >> >> >> >> G_Vancouver_IFM_Display_(04.22.22) >> >> G_Vancouver_IFM_Search_(04.22.22) >> >> G_Calgary_IFM_Display_(03.11.22) >> >> G_Calgary_IFM_Search_(06.02.22) >> >> G_Winnipeg_IFM_Display_(04.22.22) >> >> G_Winnipeg_IFM_Search_(04.21.22) >> >> G_Toronto_IFM_Display_(05.20.22) >> >> G_Toronto_IFM_Search_(04.28.22) >> >> G_Oakville_IFM_Display_(09.21.22) >> >> G_Oakville_IFM_Search_(09.20.22) >> >> G_Mississauga_IFM_Display_(10.05.22) >> >> G_Mississauga_IFM_Search_(09.21.22) >> >> G_Waterloo_IFM_Display_(09.21.22) >> >> G_Waterloo_IFM_Search_(09.20.22) >> >> >> >> We will move to CallRail for missed calls (and total calls), I think it’s >> good to keep an eye on discrepancies. >> >> >> >> Let’s jump on a call to talk the reporting. Maybe a ZOOM and we can just >> walk through the changes so they’re perfect. Wednesday the first is good, >> maybe an 11am MST / 10 am PST? >> >> >> >> I agree with you on the stats. Let’s just do Analytics. Break it down. >> Google. Break it down. I would like to see a simplified CallRail slide in >> there as well. I think these 3 slides are key to tracking metrics and >> performance. >> >> >> >> We can talk more on Wednesday, I’ll update the slides on our call and >> then push changes for the rest of the markets. >> >> >> >> If 10am PST doesn’t work, please recommend another time. >> >> >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> john@infrontmarketing.ca <john@infrontmarketing.ca> >> >> >> >> >> >> *From: *Alexa Graziani <agraziani@thekey.com> >> *Date: *Tuesday, February 21, 2023 at 4:09 PM >> *To: *John McColman <john@infrontmarketing.ca> >> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com> >> *Subject: *Re: Monthly Report >> >> >> >> Hi John, >> >> >> >> *1) Budget *- Thank you for your notes on the markets. I will take that >> into account and get back to you once we have new approved budgets for each >> market. For search volume, this was the estimate from Google's keyword >> planner for each market. Do you have any other numbers you could share? >> >> >> >> *2) Missed calls* - from Callrail is perfect. >> >> >> >> *3) Campaign names* -thank you! Please email in the other thread once >> complete so our Analyst knows. >> >> >> >> *4) Reporting* >> >> >> >> Perhaps we could jump on a call to discuss the differences between each >> slide next week? >> >> >> >> I'm under the impression that the 53 goal completions in GA on slide 4 is >> the total of google / cpc, google / organic, and direct / none. That slide >> as is makes sense. >> >> >> >> On slide 6, I want to focus just on the google/cpc in the second chart >> and dive into it deeper. The total goal change however is still for all >> sources, that's what I'd like to change. >> >> >> >> On slide 7, I have the same concern as slide 6. The top half dives into >> google metrics in particular. however the bottom left chart is still adding >> up to the total conversions from GA from all sources, when I want to just >> focus on google / cpc for the remainder of the slides. >> >> >> >> I'm ok with the data sources as you have them laid out, my change is that >> I want to just focus on the google / cpc date source in GSA on slides 5 and >> 6 vs looking at the aggregate conversions from all data sources. >> >> >> >> It seems the nuance is not being conveyed via email well so let me know >> what you availability is for Wed-Fri of next week if it would be easier to >> talk it through in more detail. >> >> >> >> Sincerely, >> >> >> >> On Tue, Feb 21, 2023 at 2:52 PM John McColman <john@infrontmarketing.ca> >> wrote: >> >> Hi Alexa, >> >> >> >> Hoping to answer a few of the emails that came in yesterday in one thread. >> >> >> >> *The main change we need is that the only slide that should deal with all >> conversions is slide 4 (and the other Source Analytics slides), the rest of >> the slides should just deal with Google / cpc results. The google/cpc >> results are the only ones we are looking to dive into with you since that >> is what you're managing, but it is helpful to see the full picture on the >> Source Analytics slide to ground us in how Google Ads play into the larger >> picture of site performance. * >> >> >> >> The issue with reporting this way is that it won’t capture the “full >> picture” of Google Ads. Google Ads reports conversions when it’s not, >> considering that more come through analytics. It also doesn’t account for >> CallRail, so all metrics will be missing data points in our opinion. If >> that’s ok, we can do the following: >> >> >> >> We can label the slides properly if you still would like this. >> >> - GOOGLE ANALYTICS – Paid, Conversions. >> - GOOGLE ADS – Conversions. >> - Do we want CallRail in here then? >> >> >> >> I guess our worry is that only looking at the data from singular points >> will miss more of the data. >> >> >> >> Missed calls are from Google. Will correct this moving forward. These >> will come from CallRail, any issues with that? >> >> >> >> Google naming scheme. >> >> - Changes are being made today. This should be completed by EOD. >> >> >> >> Budget recommendations ($3,500): >> >> - We are looking at the search impression share to gauge new budget. >> - Mississauga is a priority, this market needs most of the budget. >> - Vancouver would be second because of its impression share in the >> market, also looking at the conversion volume, Vancouver should result in a >> better ROI as compared to other markets. >> >> The budget ($3500) can be split among these two markets. If the >> additional budget can’t go to Vancouver, we would recommend it going to >> Waterloo and then Oakville. >> >> >> >> Here is the current spend breakdown. We think the actual “search volume” >> originally provided is low. >> >> >> >> *Market* >> >> *Reach** >> >> *BUDGET MONTHLY* >> >> Toronto >> >> 12.7 million >> >> $10,500 >> >> Greater Vancouver >> >> 4.6 million >> >> $6,000 >> >> Calgary >> >> 3.6 million >> >> $6,000 >> >> Montreal >> >> 8.3 million >> >> (NOT IFM) >> >> Mississauga >> >> 1.9 million >> >> $1,000 >> >> Winnipeg >> >> 850,000 >> >> $4,000 >> >> Oakville >> >> 640,000 >> >> $3,000 >> >> Waterloo >> >> 325,000 >> >> $2,000 >> >> >> >> Email regarding Branding for The Key. >> >> - Can you please send the US markets language and keywords assigned >> to branding (if outside of “The Key”)? I’m curious if there is more in >> there than just basic keywords. >> - We will build out campaigns for this in every market, after >> approval. >> >> >> >> Please let me know if we missed anything. >> >> >> >> Thank you, >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> john@infrontmarketing.ca <john@infrontmarketing.ca> >> >> >> >> >> >> *From: *Alexa Graziani <agraziani@thekey.com> >> *Date: *Monday, February 20, 2023 at 12:44 PM >> *To: *John McColman <john@infrontmarketing.ca> >> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com> >> *Subject: *Re: Monthly Report >> >> >> >> Hi John, >> >> >> >> Thank you for sending the Broad Match PDF. >> >> >> >> Thank you also for the explanation on the slides. >> >> >> >> The main change we need is that* the only slide that should deal with >> all conversions is slide 4 (and the other Source Analytics slides), the >> rest of the slides should just deal with Google / cpc results*. The >> google/cpc results are the only ones we are looking to dive into with you >> since that is what you're managing, but it is helpful to see the full >> picture on the Source Analytics slide to ground us in how Google Ads play >> into the larger picture of site performance. >> >> >> >> So on slide 5, I'd like to only see the total goal change for paid, so we >> can see the difference in calls vs forms and search vs display overall in >> Analytics. >> >> >> >> Then in slide 6, the box below should not add up to the total from the >> website as a whole, it should only add up to the total for Google CPC. This >> slide, I'd like to dive more into the Google platform metrics. >> >> >> >> Let me know if these requests make sense or if we should chat about them >> further. >> >> >> >> Sincerely, >> >> >> >> On Wed, Feb 15, 2023 at 1:01 PM John McColman <john@infrontmarketing.ca> >> wrote: >> >> Some of the remaining items: >> >> >> >> Attached is the broad match PDF. We actually ran this in Calgary for a >> bit, not the greatest results, but took the learnings which I went over and >> applied more phrases to the account. >> >> >> >> Main takeaways from the event we watched from Google. >> >> >> >> “*Improved Broad Match Keyword” * >> >> - Smart Bidding Quality launches benefit Broad Match more than other >> Match Types >> - Incorporate use of other Advertiser inputs, like landing page, >> creative, brand / vertical understanding, and other keywords >> - Incorporate use of Google’s signals like User Location, Recent >> Searches, and Related Queries >> - New Relevance Quality Thresholds Implemented >> - Advanced language and geo understanding to predict intent behind >> each query and advertiser >> - Choose most relevant keyword for creative, landing page, budget, >> and bid when multiple options available >> >> >> >> I’ll come back to you with the display recommendations. >> >> >> Thank you, >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> john@infrontmarketing.ca <john@infrontmarketing.ca> >> >> >> >> >> >> *From: *Alexa Graziani <agraziani@thekey.com> >> *Date: *Tuesday, February 14, 2023 at 1:48 PM >> *To: *John McColman <john@infrontmarketing.ca> >> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com> >> *Subject: *Re: Monthly Report >> >> >> >> Hi John, >> >> >> >> Thank you for taking us through the reports today! Really excited about >> this new cadence. >> >> >> >> Here are the main action items I captured. Let me know if there are >> others you captured as well. >> >> >> >> - Alexa >> >> >> - Look at Canada SOCs for Jan and Feb >> - Reach out to Tim about missed calls >> - Send John the keywords and ad copy for TheKey >> >> >> - John >> >> >> - Display review for each market - are we maxing out display or could >> we expand if we wanted to shift or add budget? >> - Search numbers - how does the conversion search breakdown (ex: >> Calgary 53 vs 25) >> - Send an email on the new campaign and Alexa will confirm approval >> - Send us the landing pages associated with each ad group currently >> - Send broad match PDF >> - Send updated deck once confirmation on the numbers on the >> Conversion Results and Campaign Performance slides for each office >> >> >> >> Sincerely, >> >> >> >> On Mon, Feb 13, 2023 at 3:54 PM Alexa Graziani <agraziani@thekey.com> >> wrote: >> >> Hi John, >> >> >> >> Thank you for this overview. Bullets on these types of things are exactly >> what I'd like to see added to the reporting for future months so we can use >> them as jumping-off points for conversation during the calls. >> >> >> >> *Broad Match:* >> >> We're especially interested in discussing broad match with you in the >> call tomorrow. Testing broad match is something we are still contemplating >> how to do in the US and is something we want to start building out a >> roadmap toward. So would love your thoughts on what it would take to be >> successful here, where Google's algorithm is going as far as keyword match >> types, etc. >> >> >> >> *SEO/Branding:* >> >> SEO is definitely strong for those two markets - we are viewing paid and >> SEO as separate projects/strategies right now (though of course they do >> play off each other), so let's just focus the conversation on the paid side >> of things for these markets. We do expect a dip in lead volume when we >> eventually fully transition to TheKey and plan to develop SEO and SEM >> strategies to combat that when the time comes. For now, we have the green >> light from leadership to transition to a TheKey formerly Home Care >> Assistance branding bridge period on the existing microsites. That means I >> will also want to talk through launching a TheKey ad group for the markets >> and what you would need from us - we have branded keywords we're going >> after and ad copy that we can share with you. We'd like the new ad group to >> go live for all markets the week of 3/13. >> >> >> >> *Offline Conversions:* >> >> We aren't actually uploading offline conversions automatically right now. >> This is something we would like to do for the US and Canada at some point >> this year. For now, we are working with Analytics to make sure attribution >> is coming through correctly for Canada since we're still seeing issues >> there. We agree that getting this data into the platform will be a huge >> improvement in the management of the campaigns but do not have a timeline >> yet. >> >> >> >> (Tim - side note, we're still seeing leads get entered outside the time >> frame of when our attribution can pick them up. Please make sure to keep >> following up with the team to have them enter them within 24 hours of the >> call, regardless of what the outcome is.) >> >> >> >> Looking forward to discussing all of this more tomorrow! >> >> >> >> Sincerely, >> >> >> >> >> >> >> >> On Mon, Feb 13, 2023 at 3:11 PM John McColman <john@infrontmarketing.ca> >> wrote: >> >> Hi Alexa, >> >> >> >> Yes, I can include Megan in all reports as well moving forward for sure. >> >> >> >> Here are the answers to below. >> >> >> >> We’ve been adding more negative keywords and changing broad keywords to >> exact match is one major thing we’ve been working on for all markets. >> >> >> >> We have maxed out responsive ads per ad group (3) since Google’s >> algorithms likes more ads. It also improves ad rank for each keyword so >> that we can have a higher quality score, and ad strength at a lower CPC. >> Budgets in Toronto and Vancouver are healthy, so these changes are being >> made there first, then rolled out to other markets. >> >> >> >> For Toronto, we saw a huge conversion increase this week due to the >> keyword changes. Here is a snapshot of weekly comparisons. >> >> [image: Image] >> >> >> >> We were doing broad match testing for the Calgary market, and the results >> from that were not as strong as we would have liked. We will be >> implementing the Toronto strategy for the rest of the markets which should >> lead to performance increases. >> >> >> >> There was a noticeable increase in the traffic/number of users in all of >> the markets. This might just be a seasonal thing, or now that holidays are >> truly over, a trend to start a new month. >> >> >> >> SEO in Toronto and Winnipeg is really strong. The organic channels in >> these two markets drive a good amount of traffic. If these practices could >> be implemented across all Canadian markets (SEO), we would see even higher >> increases. I’m assuming SEO is not in the strategy mix now though, >> considering everyone moving to The Key. >> >> >> >> Are we ready for a dip in organic traffic and leads due to the merge of >> all markets? Just curious if there is an SEO strategy in place for the >> eventual move. >> >> >> >> Another thing that would be helpful for all campaigns is implementing >> offline conversion data (Google Click ID’s I believe like is being done for >> the US). The lead quality would need to be marked to ensure we’re telling >> Google the GOOD things to optimize. Not just “all” things. >> >> >> >> If there is anything we’re missing, please let me know! >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> john@infrontmarketing.ca <john@infrontmarketing.ca> >> >> >> >> >> >> *From: *Alexa Graziani <agraziani@thekey.com> >> *Date: *Friday, February 10, 2023 at 4:35 PM >> *To: *John McColman <john@infrontmarketing.ca> >> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com> >> *Subject: *Re: Monthly Report >> >> >> >> Thanks, John! >> >> >> >> I will look this over in more detail early next week, prior to our call. >> >> >> >> Can you please include Megan Heinen in the report emails moving forward? >> I'm excited to share that she is running the Marketing Team now! I've added >> her to our call on Monday so she can learn about the campaign >> management/performance in Canada. >> >> >> >> Initially, what stands out is that I'd like you to take us through the >> metrics on the call but focus primarily on providing specific insights into >> the following for each market: >> >> 1. For markets that saw significant improvement in Jan compared to >> December, what do you think drove that improvement? How can we bring that >> to markets that saw declines? >> 2. For markets that saw significant declines in Jan compared to >> December, what do you think drove those declines? How can we reverse that >> for February/March? >> 3. What specific optimizations are you working on for each account >> for February? >> 4. Is there anything you need from us? >> >> >> >> For future rounds of reporting, I'd like a summary of this information to >> get sent with it as well. So that would be a slide after the Campaign >> Performance and before the next market that outlines the top callouts from >> the previous month and the main optimizations in progress for the current >> month, as well as any needs In Front has from TheKey. Depending on how you >> manage the campaigns, this could also be a slide at the beginning that goes >> over the main callouts across the accounts and then a slide at the end that >> goes over the main optimizations happening across the accounts. We can >> discuss it more during the call to see what makes sense. >> >> >> >> Thanks, >> >> >> >> On Fri, Feb 10, 2023 at 3:20 PM John McColman <john@infrontmarketing.ca> >> wrote: >> >> Hi Alexa, >> >> >> >> Please see the Jan monthly report. >> >> >> >> >> https://www.canva.com/design/DAFaBbXWSiQ/t2tJ71Ev9SI8vzu1HFmUGg/edit?utm_contentÚFaBbXWSiQ&utm_campaignÞsignshare&utm_medium=link2&utm_source=sharebutton >> <https://shared.outlook.inky.com/link?domain=www.canva.com&t=h.eJxNkEtPwzAQhP9KlQMnFMeO86oUURCUxw1VCG5okziJSW1XzjoRRfx34nDpdWbn29H8BM4eg-0m6BFP45aQeZ7DGvQEYW0UacQoO03ub_dwV328H-QrQYYvGX2YisNzPp0dfdqrt8eOiEbijUP1WRuNQmN5kbladVAnWGDlP3PswYrVUEvUqfIo9cBWYTTO1qJcLyqHaHRwvQkG31ILNLaLOcspi8iX6fVO6tYuLxXYQaDU3dKeAG-rpEgbkTDIIY3bNm8Z5VGaRE2d04jQNMtowYuYhxn3dOHp0Fk4S9Byh70YxLefwJuNNy-k3z_202cx.MEUCIDtAM6OREoZLd2HNq4lL4sTJ9cSKMYjXWUO_gIOaY5VRAiEAxC3qMhHQ3Hl4PLCucY12gkURrjrhpOuRx_Poo3BaB34> >> >> >> >> If there are any questions, please let me know! >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> john@infrontmarketing.ca <john@infrontmarketing.ca> >> >> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> >> >> >> >> -- >> >> *Alexa Graziani * >> >> Senior Marketing Manager - Consumer Growth >> >> *Please note my email has changed: * >> >> agraziani@thekey.com >> <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8> >> >> (650) 416-1538 Ext. 181538 >> >> *TheKey.com * >> <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8> >> >> [image: TheKey] >> <https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL> >> >> >> > Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com> (650) 416-1538 Ext. 181538 TheKey.com <https://www.thekey.com/> [image: TheKey] <https://homecareassistance.com/>