--_004_YQXPR0101MB0854A920F0FAFE98A37BAE0CDB870YQXPR0101MB0854_ Content-Type: multipart/alternative; boundary="_000_YQXPR0101MB0854A920F0FAFE98A37BAE0CDB870YQXPR0101MB0854_" --_000_YQXPR0101MB0854A920F0FAFE98A37BAE0CDB870YQXPR0101MB0854_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Sounds great! And for October that means I=92ll send you the package the we= ek of the 9th to take a look at, and that gives Karine the week after to tr= anslate. Perfect! Keep me posted on the content (if ever you guys have a different theme, som= ething you hear a lot of clients talking about lately, etc. Just let me kno= w and then I can run some ieas by you based on that, too!). Thanks, Tim, AO Amanda Olliver Founder & Storyteller-In-Chief The Hudson Office www.hudsonoffice.ca 514-701-3242 amanda@hudsonoffice.ca ________________________________ From: Timothy Thomas Sent: Wednesday, September 25, 2019 9:48:38 AM To: Amanda Olliver Subject: Re: Review: September content package Tuesday at 11am would be great for me. Agreed on the timing of the newsletter. Let's aim for that in October. I'll run those subjects by Sandra and my father and get back to you. Best, Tim On Wed, Sep 25, 2019 at 9:39 AM Amanda Olliver > wrote: Morning Tim! Okay great! I=92ll fix that and send to Karine right away. Also =96 noted r= e: Caregiver of the Month. For October, I=92d thought about the below focus on Mental Health. Differen= tiating it from Alzheimer=92s and other forms of dementia gives you a good = way to talk up one of the biggest factors your audience is dealing with and= it ties in to World Mental Health Day on October 10. Let me know what you all think of the below in terms of content and if you = have any tweaks or suggestions. As of now, I=92m wide open on Tuesday so whatever time works for you works = for me. When would you like to chat? Last but not least, the timing of the first one had us sending August, and = then September, at the very end of the month. I think it would be good to b= ump it up a week so the content is still more tied to whatever newshooks we= =92re talking about. So in October, we=92d probably send the next one the w= eek of the 23 and I=92d work backwards from that. How does that sound to yo= u? Thanks Tim! AO [Monthly theme: Mental Health Newsletter q Article 1: Big picture: Und= erstanding the difference between dementia and mental illness (550-700 word= s) q Article 2*: Caregiver Rx: Mental health red flags in the elderly (550= -700 words) *Could be replaced with an Alzheimer=92s case study* q Caregiv= er of the month Website q Piece 1: 3 mental health concerns to keep in = mind in later life (200 words) q Piece 2: Quick list: Resources for senior= s with mental health issues (200 words) Personal branding q Piece 1: Fost= ering mental health awareness at any age (200 words) Ongoing Brand, Market= ing, Communications =95 Events, Radio, Social media, SEO, Ads =95 Additio= nal Alzheimer=92s case study ($4