Re: Calgary card

Hi Tim,
For reference, attached please find the Calgary Direct Mail piece I sent
Ray yesterday for review.

Happy to work with you when you are back from vacation :)

Best,
Pam

On Fri, Jun 21, 2024 at 11:01 AM Timothy Thomas <tt@thekey.com> wrote:

> Hi Ray,
>
> I'm off next week as well. Returning on the 2nd.
>
> Happy to work with Pam when I'm back. We'll go through the different
> variations and see where we land.
>
> As for the address size, I believe @Sardar Azimov
> <sardar.azimov@thekey.com> has that information.
>
> Thanks!
>
> On Fri, Jun 21, 2024 at 12:30 AM Ray Smale <ray.smale@thekey.com> wrote:
>
>> Hi Tim,
>> Pam will share the card draft.
>> I think it’s good.
>> The edits I have are:
>> There are too many words in the green circle.
>> We want what is in there to pop!
>> And it should something like:
>>
>> Alberta Health makes our in-home care almost free for you!
>>
>> Or
>> Alberta’s Health Benefit makes the service almost free for you.
>>
>> Also need to solve that the copy on the right gets you to:
>> Claim your benefit before you know there is one.
>> So:
>>
>> Something like:
>> All Alberta seniors are eligible for the Province’s in-home care benefit.
>>
>> Finally I might leave out the ‘let us help you live joyfully….’
>>
>> Since there’s enough on that side.
>> One thing to consider though is putting that at the bottom of the front
>> side.
>>
>> Finally again:
>> There’s no space for the address so let’s put that on the front side.
>> Could you confirm area required?
>>
>> Last: the dancing couple may not be ideal. If you don’t like it, we can
>> provide alts.
>>
>> I’m on vacation so can I let you two work together to get this over the
>> line?
>>
>> Ray
>>
>>
>>
>>
>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>