Wanted to flag for everyone, there is a linkedin page for Mississauga
https://www.linkedin.com/company/home-care-assistance-halton-peel
On Fri, Jan 19, 2024 at 3:42 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Thank you, Phil!
>
> I called the phone number and can see myself in Callrail/hit TheKey IVR as
> anticipated.
>
> Tim, when you review, can you please call the phone number and make sure
> it routes as expected?
>
> Also, please take a look at the "How much does home care cost?" FAQ. This
> one wasn't flagged before but it seems like we might need to change some of
> the language around long-term care insurance (not sure if that's a thing in
> Canada).
>
> Thanks!
>
> On Fri, Jan 19, 2024 at 12:26 PM Phil Chanda <phil.chanda@thekey.com>
> wrote:
>
>> Here's the link to the PPC page for review:
>> https://thekey.ca/locations/canada/mississauga/home-care
>>
>>
>> On Fri, Jan 19, 2024 at 1:41 PM Alexa Graziani <agraziani@thekey.com>
>> wrote:
>>
>>> Yes, Jan 29th sunset and Feb 1st PPC launch on thekey.com works for me.
>>>
>>> On Fri, Jan 19, 2024 at 10:27 AM Phil Chanda <phil.chanda@thekey.com>
>>> wrote:
>>>
>>>> Great, thanks for the update.
>>>> Megan/Alexa, are you both in agreement with the Jan 29th sunset? I
>>>> will get you the PPC page next week. We're in dev work for Thekey.com
>>>> right now - so we'll sneak you in-between that project.
>>>>
>>>> On Fri, Jan 19, 2024 at 1:26 PM Timothy Thomas <tt@thekey.com> wrote:
>>>>
>>>>> Hi Phil,
>>>>>
>>>>> That’s fine. I understand Shadi’s need to maintain a certain quality
>>>>> standard.
>>>>>
>>>>> I am good with the recommended dates.
>>>>>
>>>>> Thank you.
>>>>>
>>>>> Tim Thomas
>>>>> Head of Canada Division
>>>>> *Please note my email has changed:*
>>>>> tt@TheKey.com <tt@thekey.com>
>>>>> (514) 591-9387
>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>
>>>>>
>>>>> On Fri, Jan 19, 2024 at 11:03 AM Phil Chanda <phil.chanda@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Hi Tim,
>>>>>>
>>>>>> Shadi was able to look at the list of top content on Mississauga.
>>>>>> Unfortunately, there were only two links that she approved to migrate over
>>>>>> to TheKey.ca that meet editorial & care standards
>>>>>>
>>>>>> https://www.homecareassistancemississauga.ca/senior-activities-in-mississauga/
>>>>>>
>>>>>> https://www.homecareassistancemississauga.ca/family-caregiver-stressors/
>>>>>>
>>>>>> Please let me know if you'd like to set up a call for us to discuss.
>>>>>> As a result of this, this would make migrating Mississauga to TheKey.ca
>>>>>> easier.
>>>>>> Next steps are outlined below:
>>>>>>
>>>>>> - We would replicate these two pieces over to TheKey.ca (pending
>>>>>> new images from Marketing).
>>>>>> - Build a PPC page for Marketing for google ads
>>>>>> - Setup redirect mapping for all links on Mississauga to
>>>>>> TheKey.ca
>>>>>> - Tim/Megan/Alexa/Phil to agree on a launch date to
>>>>>> sunset Mississauga (I propose January 29th - this allows us Jan
>>>>>> 30th/Jan31st to triage any issues. Marketing could launch their campaigns
>>>>>> on Feb 1)
>>>>>>
>>>>>> Thanks,
>>>>>> Phil
>>>>>>
>>>>>>
>>>>>> On Tue, Jan 16, 2024 at 8:49 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>>>
>>>>>>> Hi Phil,
>>>>>>>
>>>>>>> Sorry for the late reply it’s just been hectic with the new
>>>>>>> operating model launch. I’ll get this back to you as soon as I can.
>>>>>>>
>>>>>>> Thanks
>>>>>>>
>>>>>>> Tim Thomas
>>>>>>> Head of Canada Division
>>>>>>> *Please note my email has changed:*
>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>> (514) 591-9387
>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>
>>>>>>>
>>>>>>> On Mon, Jan 15, 2024 at 8:49 PM Phil Chanda <phil.chanda@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Tim,
>>>>>>>>
>>>>>>>> Please review and advise on which ones you’d like to keep of the
>>>>>>>> top 45.
>>>>>>>>
>>>>>>>> Thanks,
>>>>>>>> Phil
>>>>>>>>
>>>>>>>> On Mon, Jan 15, 2024 at 8:44 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Thx. Marked the ones I mentioned and a couple more. The other 45
>>>>>>>>> are fine IMO! Thanks.
>>>>>>>>>
>>>>>>>>> On Mon, Jan 15, 2024 at 5:31 PM Phil Chanda <
>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> Please refresh. You should have edit access now. Column E is
>>>>>>>>>> where you should indicate what content should migrate over. Thanks.
>>>>>>>>>>
>>>>>>>>>> On Mon, Jan 15, 2024 at 8:24 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> If you give me edit access I can highlight the ones to remove
>>>>>>>>>>> but I think the "preventing ALS", "Healthy Japanese foods" and "Mushrooms
>>>>>>>>>>> for seniors" should be removed.
>>>>>>>>>>>
>>>>>>>>>>> On Mon, Jan 15, 2024 at 4:30 PM Phil Chanda <
>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> The limit is based on what has contributed in traffic this past
>>>>>>>>>>>> year (hence the 45 blog links). We cannot bring the entire site over due
>>>>>>>>>>>> to development hours. Thanks.
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> On Mon, Jan 15, 2024 at 7:27 PM Megan Heinen <
>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Is this a limit on how many can come over?
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 4:12 PM Phil Chanda <
>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Hi Tim & Megan,
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Following up on the content that you'd like to migrate over
>>>>>>>>>>>>>> from the Mississauga site.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>>> Phil
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Wed, Jan 10, 2024 at 11:52 AM Phil Chanda <
>>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Hi Tim & Megan,
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> As a follow-up to potentially sunsetting Mississauga and
>>>>>>>>>>>>>>> redirecting to TheKey.ca, I have compiled a list of the top 45 blog posts
>>>>>>>>>>>>>>> in 2023 (you can filter by column C):
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> https://docs.google.com/spreadsheets/d/1XBh6lyn_31b-VPCqryxMy5wHJi4Uql71rIufPlUAlnQ/edit?usp=sharing
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Please review which ones you would like to migrate over.
>>>>>>>>>>>>>>> The top 45 blog posts account for 46.2% of total views last year.
>>>>>>>>>>>>>>> Some of them may not be on brand to migrate over to
>>>>>>>>>>>>>>> TheKey.ca:
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> https://www.homecareassistancemississauga.ca/best-dog-breeds-for-seniors/
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> https://www.homecareassistancemississauga.ca/coconut-oil-for-alzheimers/
>>>>>>>>>>>>>>> (from my quick research and what I can glean from the Alzheimer's
>>>>>>>>>>>>>>> Association, there is not enough data to back up these claims)
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> As a next step, please review the list and let us know which
>>>>>>>>>>>>>>> ones you'd like to see migrate over to TheKey.ca by*
>>>>>>>>>>>>>>> Monday, January 15th*. From which, we'll need to:
>>>>>>>>>>>>>>> - Clear it with Legal to make sure we can post to the site
>>>>>>>>>>>>>>> - Work with Marketing to get new photos for the content that
>>>>>>>>>>>>>>> you'd like us to reproduce as we don't know the source or the digital
>>>>>>>>>>>>>>> rights that are on the Mississauga site
>>>>>>>>>>>>>>> - Provide you with an ETA on when we can migrate the
>>>>>>>>>>>>>>> approved content over to TheKey.ca
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Let me know if you have any questions.
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>>>> Phil
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
>>>
>>> --
>>> Alexa Graziani
>>> Senior Marketing Manager - Consumer Growth
>>> * Please note my email has changed: *
>>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>