--000000000000c279e205eeb8a0f2 Content-Type: multipart/alternative; boundary="000000000000c279df05eeb8a0f1" --000000000000c279df05eeb8a0f1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I will look into it! Thank you for that feedback! On Wed, Nov 30, 2022 at 11:40 AM John McColman wrote: > Hi Alexa, > > > > I had the team look into this, and the naming scheme of the campaign isn= =E2=80=99t > something we use. > > > > G_CA_GDN_Smart Display isn=E2=80=99t a naming scheme we would use. We als= o don=E2=80=99t > use =E2=80=9Csmart display=E2=80=9D or any =E2=80=9Csmart=E2=80=9D campai= gns in general. With HCA, the > rules and regulations in Canada are quite strict when it comes to runnin= g > health ads in Canada. > > > > Could this possibly be a CA (California?) campaign? Is there another > company that may have turned on a campaign like this on their end? > > > > The other thing the team and I talked about was around US searches into > other markets (Canada), people could be searching from a location and > calling out of market/out of country. We know that this happens. But I wi= ll > confirm that these calls aren=E2=80=99t from our Google Ads account. > > > > It looks like the ads are being clicked on and directed to =E2=80=9CThe K= ey=E2=80=9D site, > which none of our ads do. > > > > I might suggest going into Google Analytics and looking at Google Ads to > see if there is an identifier there? > > > > If I pull up Google Ads in UA (Acquisition =E2=80=93 Google Ads =E2=80=93= Accounts (take > HCA Vancouver as an example), I see two different accounts running > currently. > > > > You can see that there are two main accounts connected. > > > > 1. HCA Corporate > 2. IFM .. this is us. > > [image: Chart, histogram Description automatically generated] > > HCA Corporate has spent $71,000+ in the last 30 days (according to the > Vancouver analytics). > > > > Further to the corporate account, it looks like this is where the calls > are coming as you can see by the naming scheme below. > > [image: Graphical user interface, application, table Description > automatically generated] > > > > This isn=E2=80=99t an account we have access too, but I suspect something= is going > on/be turned on/and is spending at a pretty good pace. > > > > Please let me know if you have any questions about this, but this isn=E2= =80=99t > something we have access too. > > > > Hope this helps. > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > > > > > *From: *Alexa Graziani > *Date: *Tuesday, November 29, 2022 at 5:23 PM > *To: *John McColman > *Cc: *Timothy Thomas , Phil Chanda > *Subject: *Re: Display Ads Audit > > > > This is what we can see in more detail: > > > > > > On Tue, Nov 29, 2022 at 4:00 PM Alexa Graziani > wrote: > > Thanks! > > > > This is what we can see: > > > > On Tue, Nov 29, 2022 at 2:56 PM John McColman > wrote: > > Hi Alexa, > > > > We will double check al