--00000000000072bd5606147d35af Content-Type: multipart/alternative; boundary="00000000000072bd5406147d35ae" --00000000000072bd5406147d35ae Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Morning. The good news is the timing allows for both lines: *And the Province has a benefit that could make it free for you!* Take advantage of this benefit to live longer and joyfully in your own, cherished home. Or: *And the Province has a benefit that could make it free for you!* Let us, at the Key, help you live longer and joyfully in your own, cherished home. So the Latter gets an extra brand mention which is good. See link here: https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uzef3= tp-U/edit?usp=3Dsharing Love the URL! Fits perfectly with the script CTA - claim/take advantage of your benefit and it's easy to remember and enticing - I wanna get my 'benefit'. Ray On Mon, Mar 25, 2024 at 9:53=E2=80=AFAM Timothy Thomas wrot= e: > Good morning, > > Yes, lets turn the screws on them to see what more we can get. > > As for the script, it's great. I have a small suggestions. > > *And the Province has a benefit that could make it free for you!* > > My preference is Alt 1: Take advantage of this benefit to live longer and > joyfully in your own, cherished home. > > What do you think of the URL thekey.ca/benefit ? > > On Sat, Mar 23, 2024 at 11:55=E2=80=AFAM Ray Smale = wrote: > >> Here are two options that are a darn sight better than what they came up >> with - which was essentially: =E2=80=98we=E2=80=99ll help you with AHS p= aperwork=E2=80=99. >> *Fun! Excite me by talking to me about doing government paperwork!* >> And their suggestion was too long anyway. >> >> 1. Take advantage of this benefit to live longer and joyfully in your >> own, cherished home. >> >> Or >> >> 2. Let us, at The Key, help you live longer and joyfully, in your own, >> cherished home. >> >> Here's how they sit in the ad: >> >> >> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uz= ef3tp-U/edit?usp=3Dsharing >> >> I realize the above is *slightly* repetitive - but reinforcement IMO is >> more important than coming up with 'something else' to cram into 30 seco= nds >> - *we do this and that and don't forget about this too! *Argh I hate >> that. >> >> Do we get a credit from these guys for doing their job for them? They >> definitely factored in time/cost for writing and completely flubbed it. = So >> when they want to talk about dayparts and cranking rates, maybe we point >> this out? >> >> Ray >> >> >> >> >> On Fri, Mar 22, 2024 at 6:25=E2=80=AFPM Ray Smale = wrote: >> >>> Thanks for the context. >>> Alright - let's think over the weekend if we have anything more potent >>> that we want to put in there instead. >>> >>> On Fri, Mar 22, 2024 at 6:21=E2=80=AFPM Chuck Terlesky >>> wrote: >>> >>>> AHS=E2=80=94Alberta Health Services=E2=80=94is a common acronym for ou= r province's >>>> public health care system. AH