--000000000000dffd0705b43dc186 Content-Type: multipart/alternative; boundary="000000000000dffd0405b43dc184" --000000000000dffd0405b43dc184 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello HCAF Sales Nation! We hope you are taking away some strong action items from our weekly Referral Marketing Communication! Here are our initiatives this week: PAY IT FORWARD With the GIFT of POSITIVITY! On December 10th, we will be hosting Pamela Jett as she delivers a webinar on "How to Stay Relentlessly Positive". Take advantage of this great reason to be front and center with your referral partners as you extend an invitation to them and their teams, clients, residents and/or patients. You will find everything to promote this exciting feel good event here including email templates, phone word tracks, social media posts and flyers. Here's your registration link to share as needed and don't forget to register yourself! *Customizable "Gratitude" Email Template for your partners . *With Thanksgiving right around the corner, take this as an opportunity to reflect on all of your amazing partners and let them know how much you admire and care about them. We have created an email template for you to customize, but the key ingredients to making this impactful are your own personalized reasons why you are grateful for this person. *NEW! Care Coordination Reports and Playbook! *We are very excited to unveil a new tool and strategy that is going to build your muscle even more when it comes to senior living communities! Here you will find a Care Coordination Report template. This is customizable per community that you work with, and it's designed to elevate your conversations and increase your value by sharing updates, outcomes, and recommendations with the ED/nurse/resident oversight members at your senior living communities. We encourage you to partner with your CCM and SM and bring them to these ongoing Resident Review Meetings to showcase the depth and expertise of our team. *Read the Care Coordination Report Playbook here .* *Senior Living Communities Strategy Utilizing NEW COVID Deck* - as we head into the "dark" winter with COVID cases spiking nationwide, we want our HCAF Sales Nation to capitalize on this opportunity to reach out to key decision makers in SLCs that you are either trying to break into, or that you are trying to get more clients from as the preferred home care provider. We have created a Step-by-Step SLC Strategy Playbook to book which includes tools for your appointment, phone scripts and follow-up email templates to make this as turnkey as possible. We have also created a COVID deck wi= th speaking notes that you can use on your initial call. *Our November strategy is focused on our caregivers for National Family Caregivers Month.* Leading with an #atitudeofgratitude, our content and campaigns are around caregiver recognition. Many of you already do this on LinkedIn, but please send in any caregiver storie