--_000_YQXPR01MB2535C30D970F6B9B73A30638DBFD0YQXPR01MB2535CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim, Ahead of our call at 1, I put together a few key areas I've been thinking a= bout for you guys. No need to read in advance, just some thoughts so I don'= t lose track of them when we chat - and of course, everything that's on you= r list, too! Talk to you at 1, AO * What we're up to now: * Monthly newsletter - open rates and click rates are very in-line w= ith industry benchmarks * Social media - do you want to be getting more out of this channel = beyond the captions I'm supplying / how do you feel about your digital mark= eting supplier? Are you using Instagram, too, or just Facebook because I do= n't see a lot of the updates on the Instagram side? * Website - how's that coming together? I wasn't able to log in to t= he BETA version you shared awhile back * Lead generation - what other means are you using? * How Caronavirus is impacting your audience: * Tweaking both technology and apps topics for March to tie in a lit= tle bit - as more of us stay home and worry about health these days... (it = fits well) * Delivery next week adjusted for approval mid week - still on track= to distribute last Tuesday of March as planned * I saw the Covid-19 protocol internal communication - are you commu= nicating at all with clients? How are you reassuring and updating them on y= our approach to health and wellness right now? * Big-picture marketing strategy: * I re-included the ideas initially shared in February. Some of thes= e aren't as relevant right now because of the Caronavirus but are still sup= er relevant for future use * What would be helpful / useful right now for you? * Any other direction or things happening in the background we shoul= d be thinking about our leveraging? Amanda Olliver Founder & Storyteller-in-Chief The Hudson Office 514-701-3242 amanda@hudsonoffice.ca (Previously Shared) Marketing ideas - Accessing that higher net-worth audie= nce: * Integrated marketing approach - what else are you working on these da= ys? Let's dream up a few ideas for getting you/the brand in front of that d= ifferentiated audience and higher bracket buyer... * Sponsorship opportunities? I think about financial planners a lot.= They're in front of this type of audience because they have the funds to i= nvest. Joint sponsorship of something along those lines. If you do it - loo= k for opportunities beyond just visual branding (which is good) but opportu= nities to actually speak, present, be in charge of something - where you ca= n interact and talk about the brand / service offering * LinkedIn? I know we talked about this a bit in the summer, and the= initial post I did wasn't quite you. But that doesn't mean we have to aban= don this channel all together. The people in your LInkedIn network are larg= ely employed and at the right age to be thinking about aging parents. Even = being *more* active on