--0000000000007f6afe0600f03434 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Alexa --- CCing Timothy Thomas, hopefully he has access to these good insights as well. Because this is so important in Canada, I'd like to do these conversations together and Timothy welcome to deputize anyone to join as well. On my end i see a few opportunities, and please help me think about the right way to evaluate it. Couple thoughts below: Help me understand what changed between May ($400 per lead) and June ($200 per lead). Around $200 per lead we are getting really good lead gen. Approximately 1/4 flow through to opportunity. From the POV of the Canada Team, what are the main disqualifiers on our consumer leads? Is it people not looking for a private pay product or impossible to reach people? Typically when I see a closed Lead (150 of these) vs a closed opportunity (30 of these), the leads are not even worth following up on in the future as potential long-tail conversions. Are there any markets where we are exceptionally cheap/expensive --- successful/unsuccessful --- etc.? Canada Team Feedback --- anything around specifically where consumer OPPORTUNITIES stumble in accepting the next step? Good to see some progress to get down to $3500 CAD per start (or a little over). Roughly speaking, that's just the google fee right, doesn't include agency fee and our own efforts to start up the client. If we can start to push this a little closer to $3K per start, and ideally $2500, it would be a great justification for expanding the available $$$s we can allocate to Canadian Consumer --- which at this spend level would equate to getting consistently to 16-18 client starts. We're right on the cusp of that so anything we can do to continue to tinker off of the june result (if we can improve and replicate) will yield a good next step. On Wed, Jul 19, 2023 at 3:32=E2=80=AFPM Alexa Graziani wrote: > Hi Chen, > > > Below are June results as well as a July mid-month (1-16) update for our > Canadian Google Advertising. Overall, we are pleased to report that we ha= ve > hit a 3 : 1 LTV : CAC conversion rate average for Q2 and 2023! Full resul= ts > are here > . > I have sent them in a separate email to keep results and conversations > clean in our emails chains but we can discuss these in more detail in our > call next week along with the US results. > > > 1. > > Spend > - > > June came in at $CAD44,363 of $45k CAD budget > - > > During July 1-18, we=E2=80=99ve spent $CAD23,986 of our $45k CAD bu= dget > 2. > > SOC > - > > June hit 10 SOC - our first month of double digit starts > - > > This gets us just over the 4:1 LTV : CAC goal! > - > > July has no SOC for the month so far > - > > The Canadian lead to SOC funnel seems to take longer than the US > and is something we should look into so we have a benchmark of w= hen to > expect results > 3. > > Clients Converted > - > > June had 13 total clients converted > - > > July has 2 clients c