--0000000000007f017e05fd909415 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you! On Wed, Jun 7, 2023 at 1:46=E2=80=AFPM Timothy Thomas wrote= : > I can do tomorrow at 2pm PT. > > On Wed, Jun 7, 2023 at 4:29=E2=80=AFPM Megan Heinen = wrote: > >> Do you mind if we move this call to Friday at 10:30am PT or tomorrow at >> 2pm PT? Thanks so much! >> >> On Wed, Jun 7, 2023 at 12:57=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Tim, >>> >>> Here is the main takeaway from our meeting with Chen. He said the >>> following: >>> >>> "For rule of thumb purposes, I feel good spending up to 3% including al= l >>> cost of customer acquisition, which is advertising, agency fee and cost= of >>> the Care Solutions Team (est. $400K annual USD). If we have good result= s >>> then we can obviously begin to ratchet that up" >>> >>> "Canada Revenue currently is about $33-$34M CAD annual. Solutions is >>> probably $400K CAD (Angie, confirm we are running 4?) and I estimated t= he >>> agency fee is probably $100K CAD --- which leaves us about $550K CAD at >>> current revenue run-rates. I may be over/under on some estimates, but >>> either way a gradual ramp up first to $50K-$60K CAD monthly MAX makes s= ense" >>> >>> Angie confirmed the estimate for Solutions and that she was on board >>> with the plan. Moving forward, we will always refer to $ in CAD. Given = they >>> want to gradually ramp up to $50k, we went from $43k to $45k in June wh= ile >>> we focus on optimizing. >>> >>> You can read the rest of the thread for more info if you'd like. >>> >>> Sincerely, >>> Alexa >>> >>> ---------- Forwarded message --------- >>> From: Chen Xie >>> Date: Thu, May 11, 2023 at 3:04=E2=80=AFPM >>> Subject: Re: Canada Expansion >>> To: Alexa Graziani >>> Cc: Angie Markwell , Megan Heinen >> mheinen@thekey.com> >>> >>> >>> Thanks. I think Canada Revenue currently is about $33-$34M CAD annual. >>> Solutions is probably $400K CAD (Angie, confirm we are running 4?) and = I >>> estimated the agency fee is probably $100K CAD --- which leaves us abou= t >>> $550K CAD at current revenue run-rates. I may be over/under on some >>> estimates, but either way a gradual ramp up first to $50K-$60K CAD mont= hly >>> MAX makes sense, and given that your #2 and #3 are both subsets of Toro= nto, >>> we are really talking 5 total metros so that should give us plenty of r= oom >>> provided we are smart. >>> >>> On Thu, May 11, 2023 at 12:12=E2=80=AFPM Alexa Graziani >>> wrote: >>> >>>> Thank you for your feedback, Chen, and glad we are aligned, Angie. >>>> >>>> For more context on the $80k, the original ask for developing this >>>> number was what the maximum we could spend in the market and if we cou= ld >>>> double or triple our spend. We agree that this would likely be too hig= h to >>>> continue to drive efficient results and that gradually increasing is b= est. >>>> >>>> This 3% of revenue rule is helpful grounding, and sharing numbers in >>>> CAD makes