RE: Interpreting frequency

This is a multipart message in MIME format. ------=_NextPart_000_0681_01D3B793.F4B192B0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_0682_01D3B793.F4B192B0" ------=_NextPart_001_0682_01D3B793.F4B192B0 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable Zander can answer these questions.           Mark Dickie Partner, Digital Marketer o: 613-692-0345 m. 613-608-9646 w: 20eight.ca e: mark@20eight.ca     From: Timothy Thomas   Sent: March 9, 2018 10:40 AM To: Mark Dickie Subject: Re: Interpreting frequency   Hi Mark,   I have a few questions about this. Can I ask Zander during our call = today? Or would that be with you?   Thanks   On Thu, Mar 8, 2018 at 6:23 PM, Mark Dickie > wrote: Hi Timothy,   Here is the report I was referring to Tuesday which we can use to = estimate a campaign frequency.   Please ignore the empty results fields. This report is used primarily to = measure “off-site conversion lift” – meaning how = do geo-fencing targeted areas and serving ads to individuals who have = been inside these targeted areas impact in-store traffic. In your case = we do not have a conversion zone set up.   The math: * Period: December 1 to February 28 * Approximately 9% of all persons tagged within the geo-fenced areas = have been served ads. * This 9% is a function of budget. Daily budget for the geo-fencing = campaigns is ~$17.50 per day ÷ 26 targeted fences = $00.67 per = location per day   TOTAL IMPRESSIONS TOTAL CAMPAIGN USERS ASSUMED FREQUENCY TOTAL NATURAL USER* 372 909 14 147 26.3x over 90-days 164 798 AVERAGE DAILY IMPRESSIONS AVG UNIQUE DAILY ASSUMED WEEKLY FREQUENCY AVG UNIQUE DAILY 4 143 157 2.02x 1 831   ** Consider this as the “population” of all persons = within the cumulative geo-fenced areas that have been = “tagged” by the platform. *** Reminder the platform only follows a person for 30-days, until, if = they are tagged again.    Let me know if you have questions. The report has explanations that = should define the fields you will be reviewing.     Mark             Mark Dickie Partner, Digital Marketer o: 613-692-0345 m. 613-608-9646 =   w: 20eight.ca e: mark@20eight.ca =         --  Timothy Thomas Director of Client Care & Development   =     Home Care Assistance (Montréal) Inc. 4464 Ste. Catherine Ouest Westmount, Québec H3Z 1R7 Tel: 514 907 5065 - Fax: 514 907 5067  tt@homecareassistance.com   = =   ------=_NextPart_001_0682_01D3B793.F4B192B0 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4;} @