--00000000000083393705f173a094 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, both! I agree with the impression share on home care keywords as well - those drive really high quality leads in the US as well. Thanks for all the effort here! On Thu, Dec 29, 2022 at 6:04 AM Timothy Thomas wrote: > Thanks John. > > Happy holidays to you as well. All the best in 2023. > > On Wed, Dec 28, 2022 at 5:10 PM John McColman > wrote: > >> Hi Tim, >> >> >> >> Thanks for the note! I hope you and your family are having a good >> holiday! >> >> >> >> I know at Chuck=E2=80=99s direction, we were running a nurse campaign. I= =E2=80=99ve >> paused this campaign. It was a small budget of $400/month, separate to t= he >> $6,000 budget per month. >> >> >> >> I will have the team make changes to the campaign around specific >> keywords and try and increase our conversions/impressions share. I=E2=80= =99ve >> shared the note with that Chuck sent and we appreciate the insights. >> >> >> >> Thank you & Happy New Year! >> >> >> >> *John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> >> >> >> >> >> >> >> >> *From: *Timothy Thomas >> *Date: *Wednesday, December 28, 2022 at 8:23 AM >> *To: *John McColman , Alexa Graziani > agraziani@thekey.com> >> *Subject: *Fwd: Keywords Report - Google Ads / CallRail >> >> >> >> Hi John, >> >> >> >> Here are Chuck comments from Calgary on the report you shared last week, >> see below. >> >> >> >> I'm in agreement with him on the nursing keywords. Our services are non >> medical and although clients are often confused as to what they need, nu= rse >> vs caregiver, I believe the dollars would be better spent focusing on "h= ome >> care" to ensure we own as much of that market share as possible. >> >> >> >> Thank you, >> >> Tim >> >> ---------- Forwarded message --------- >> From: *Charles Terlesky* >> Date: Thu, Dec 22, 2022 at 9:29 AM >> Subject: Re: Keywords Report - Google Ads / CallRail >> To: Timothy Thomas >> >> >> >> Hi Tim, >> >> >> >> My thoughts: >> >> >> >> 1)There are a lot of "*Nursing*" keywords - as we don't get a lot of >> nursing clients - as such, I would shut down that campaign as conversion= s >> have not led to clients. >> >> 2)You have to *own *"*home care calgary*" and "*homecare services*" in >> our market - This will always produce the most conversions and calls - a= nd >> of course, it will cost the most to do, but that's how it works. His >> impression share is far too low to be successful in a competitive market= . >> You can focus on changing this, and our phone will start ringing with mo= re >> opportunities. >> >> 3)Intake must understand "client-directed home care," as anyone who >> already had provincial home care can be switched to our company. Zareena= in >> Edmonton does major business with this model. (Check into her clearcare) >> >> >> >> I hope this helps, >> >> Chuck >> >> >> >> >> >> On Thu, Dec 22, 202