--_004_YQBPR0101MB08844B74469A0F2DBC6F8A43DB0D0YQBPR0101MB0884_ Content-Type: multipart/alternative; boundary="_000_YQBPR0101MB08844B74469A0F2DBC6F8A43DB0D0YQBPR0101MB0884_" --_000_YQBPR0101MB08844B74469A0F2DBC6F8A43DB0D0YQBPR0101MB0884_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim and Timothy, Hope you're both doing well. It was great hearing your voices last week and= talking this through - thanks of your time! I've put together the newsletter articles attached here. I'm also sending t= hem to translation, so if I have your input by Friday, we can lay-out on Tu= esday, and send on Wednesday (October 6). I have a lot of ideas for how you can make the most of this different forma= t. You'd mentioned maybe creating a PDF version of the Q&A article to share= with potential clients. A few other ideas: * We could use real photos of you two (maybe from your office launch ev= ent if you have some?) to humanize the story, and show the people behind Ho= me Care. That has a strong uptick on engagement for this type of thing * Besides using the article as a PDF attachment, we could also do a one= -page inforgraphic version where we make a bit of a visual summary of the f= our key questions we're suggesting now, particularly in light of COVID. It = wouldn't be hard to design and transform into a simpler, at-a-glance versio= n. * You could also do social media quote cards, i.e. lay-out a snipper of= the quote with your headshot, and the team can use that on Facebook, etc. * I would also suggesting making sure this particular article is high u= p in the COVID section or the main homepage for new visitors to the site to= zero in on. Let me know what you think of the material and we'll go from there. Thank you both! AO Amanda Olliver Founder & Storyteller-in-Chief The Hudson Office 514-701-3242 amanda@hudsonoffice.ca --_000_YQBPR0101MB08844B74469A0F2DBC6F8A43DB0D0YQBPR0101MB0884_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable <!-- /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4;} @font-face {font-family:"Fieldwork 03 Geo Light"; panose-1:0 0 0 0 0 0 0 0 0 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0cm; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-fareast-language:EN-US;} p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph {mso-style-priority:34; margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-fareast-language:EN-US;} span.EmailStyle17 {mso-style-type:personal-compose; font-family:"Fieldwork 03 Geo Light"; color:windowtext;} .MsoChpDefault {mso-style-type:export-only; font-family:"Calibri",sans-serif; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.