--_000_YT4PR01MB9671CBAA12A737BA9EF811AAD7F29YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Tim, Thanks for the note! I hope you and your family are having a good holiday! I know at Chuck=92s direction, we were running a nurse campaign. I=92ve pau= sed this campaign. It was a small budget of $400/month, separate to the $6,= 000 budget per month. I will have the team make changes to the campaign around specific keywords = and try and increase our conversions/impressions share. I=92ve shared the n= ote with that Chuck sent and we appreciate the insights. Thank you & Happy New Year! John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Timothy Thomas Date: Wednesday, December 28, 2022 at 8:23 AM To: John McColman , Alexa Graziani Subject: Fwd: Keywords Report - Google Ads / CallRail Hi John, Here are Chuck comments from Calgary on the report you shared last= week, see below. I'm in agreement with him on the nursing keywords. Our se= rvices are non medical and although clients are of External (tt@thekey.com ) Report This Email FAQ GoDaddy Advanced Email Security, Powered by INKY Hi John, Here are Chuck comments from Calgary on the report you shared last week, se= e below. I'm in agreement with him on the nursing keywords. Our services are non med= ical and although clients are often confused as to what they need, nurse vs= caregiver, I believe the dollars would be better spent focusing on "home c= are" to ensure we own as much of that market share as possible. Thank you, Tim ---------- Forwarded message --------- From: Charles Terlesky > Date: Thu, Dec 22, 2022 at 9:29 AM Subject: Re: Keywords Report - Google Ads / CallRail To: Timothy Thomas > Hi Tim, My thoughts: 1)There are a lot of "Nursing" keywords - as we don't get a lot of nursing = clients - as such, I would shut down that campaign as conversions have not = led to clients. 2)You have to own "home care calgary" and "homecare services" in our market= - This will always produce the most conversions and calls - and of course,= it will cost the most to do, but that's how it works. His impression share= is far too low to be successful in a competitive market. You can focus on = changing this, and our phone will start ringing with more opportunities. 3)Intake must understand "client-directed home care," as anyone who already= had p