--001a11347e8e0756ac052ee24e1e Content-Type: multipart/alternative; boundary=001a11347e8e0756a5052ee24e1c --001a11347e8e0756a5052ee24e1c Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Everyone, Happy Friday! We wanted to share some exciting updates and new tools that we hope you utilize for your local marketing efforts. *Home Care Assistance Named 2016 Endorsed National Provider * For the third year in a row, Home Care Assistance has received the *Endorse= d National Provider *designation by Home Care Pulse. We have written a press release around this honor and we encourage you to share it with referral sources and prospects as well as across your social media sites. You can easily share it to your social media pages from our website here or our Facebook page. *Aging Life Care Association Annual Conference* We are excited to share that we are a *Break Sponsor* and exhibitor for the *32nd Annual ALCA Conference*, which will be held in Brooklyn, NY in several weeks. Janine, two Corporate BDMs and a few franchisees from the East Coast will be representing Home Care Assistance and connecting with GCMs/Aging Life Care Professionals from all over North America to solidify why we are the BEST when it comes to home care and seeing to their client=E2=80=99s ca= re needs. For those of you who have relationships with local GCMs (who are ALCA members), this is a great opportunity to reach out and let them know we will be at the conference and to stop by the HCA booth to meet some of our team members! *Healthy Longevity Webinar featuring Attorney Mark Gilfix* Our next webinar in our widely acclaimed Healthy Longevity Webinar Series will be =E2=80=9C*A Will is Not Enough: Everything You Need to Know About E= state Planning*=E2=80=9D, led by Mark Gilfix, Attorney at Gilfix & La Poll Associ= ates and co-author of *Facing the Reality of Long Term Care*, is right around the corner! Take advantage of the marketing materials that we shared with everyone to promote this locally and feel free to customize any of the fliers, direct mailers, etc. using the Ad Request Form . As a reminder, the webinar will be held on Thursday, April 21st at 10:00 AM Pacific, 1:00 PM Eastern. To reserve a seat, visit, http://homecareassistance.com/estate-planning. *NEW Special Needs Trifold * We have *created a new trifold to target those with special needs* (chronic care needs or disabilities) of all ages. While those with special needs may not make up a large percentage of your client roster, they are still individuals who can benefit from our services. This brochure addresses exactly how we can help them and enhance their overall quality of life. You can view the electronic version of the trifold here and order hard copies of the trifold on XYZ. *NEW Featured Expert Flyer* We have created a new Featured Exert Flyer to help you connect with referral partners and start building a deeper relationship. In the flyer, we highlight various opportunities to