--0000000000007eaae20614c138c6 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks - that's pretty thin. Has anyone laid it out by month in a chart, yet? I know there's not much there, but I'm really not a fan of something in market all the time but barely at a level to make a difference. There should be a mailer running at the same time as the radio. If we rumble we could get one out before the radio flight ends. How well synced is the Search agency - are they bidding on 'AHS benefit' or whatever people will search for while our radio is on? Are they ready for more branded search bidding? We're working on properly testing some media pushes down here outside the Commonwealth. Maybe Paul would give us some extra to push the params and see what we shake from the bushes up there? Megan is out next week. Perhaps the 3 of us huddle with Alexa/Kira and start to scope out something with more punch? On Thu, Mar 28, 2024 at 9:13=E2=80=AFAM Timothy Thomas wrot= e: > Hi Ray, > > Our marketing budget includes a total spend of $11k/month CAD. > > We currently spend roughly $7k/month on adwords and had planned to run > roughly 4-6 mailer campaigns over the year. These cost approximately $4k = / > distribution. We've just finished our 2nd distribution. > > This should leave us with roughly $20k to spend elsewhere, $12k of which > we've set aside for this radio campaign. > > Thanks, > Tim > > > On Tue, Mar 26, 2024 at 6:52=E2=80=AFPM Ray Smale = wrote: > >> Can I see it? >> >> I thought about the question at the end of our call. >> >> The best way I can help is to spend 30 mins going over your marketing >> plan/spend for Chuck=E2=80=99s region for the year, then I can come back= to you and >> tell you what I would do with it. >> >> There=E2=80=99s a marketing concept where: 1+1+1 =3D 4 when it comes to = channels. >> So ideally the radio would run with the mailer and maybe additional paid >> search spend to soak up any more demand spun up, plus I don=E2=80=99t ye= t know what >> else at the same time. >> >> You might need some trust in me because I=E2=80=99m guessing it=E2=80=99= ll be a higher >> rate of spend. But when it works, Paul will be asking Chuck how much mor= e >> he can spend because he=E2=80=99s narrowing the revenue gap! >> >> This reimbursement situation with AHS is a gift. It makes us almost free= . >> And if we can=E2=80=99t sell free we should all just take up snowboardin= g. >> >> Ray >> >> >> >> >> On Tue, Mar 26, 2024 at 4:43=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Awesome, thanks for the update! >>> >>> On Tue, Mar 26, 2024 at 2:40=E2=80=AFPM Timothy Thomas = wrote: >>> >>>> Hi guys, >>>> >>>> So Phil is ready to add the CDHC banner to the home page. It will take >>>> a few days to implement. >>>> >>>> Thanks >>>> >>>> -- >>>> Tim Thomas >>>> Head of Canada Division >>>> *Please note my email has changed:* >>>> tt@TheKey.com >>>> (514) 591-9387 >>>> TheKey.ca >>>> [image: TheKey] >>>> >>> >>> >>>