--Apple-Mail-84A0A8D2-2EC2-4818-BC84-9CBB4B40225B Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable We A= RE casting to AHS keywords. Feel free to connect with Alexa (and Phil) while= I=E2=80=99m out. Thanks! On Mar 28, 2024, at 4:52=E2=80=AFPM, Ray Smale <ray.smale@thekey.c= om> wrote: =EF=BB=BF Thanks - that's pretty thin. Has anyone l= aid it out by month in a chart, yet? I know there's not much there, but I'm r= eally not a fan of something in market all the time but barely at a= level to make a difference. There should be a mailer running at t= he same time as the radio. If we rumble we could get one out befor= e the radio flight ends. How well synced is the Search agency - ar= e they bidding on 'AHS benefit' or whatever people will search for while our= radio is on? Are they ready for more branded search bidding? We're working on properly testing some media pushes dow= n here outside the Commonwealth. Maybe Paul would give us some ext= ra to push the params and see what we shake from the bushes up there? Megan is out next week. Perhaps the 3 of us huddle with A= lexa/Kira and start to scope out something with more punch? On Thu, Mar 2= 8, 2024 at 9:13=E2=80=AFAM Timothy Thomas < tt@thekey.com > wrote: Hi Ray, Our mar= keting budget includes a total spend of $11k/month CAD. = We currently spend roughly $7k/month on adwords and had planned t= o run roughly 4-6 mailer campaigns over the year. These cost approximately $= 4k / distribution. We've just finished our 2nd distribution. This should leave us with roughly $20k to spend elsewhere, $12k of= which we've set aside for this radio campaign. Thanks, Tim = On Tue, Mar 26, 2024 at 6:52=E2=80=AFP= M Ray Smale < ra= y.smale@thekey.com > wrote: Can I see it? = I thought about the question at the end of our c= all. The best way I= can help is to spend 30 mins going over your marketing plan/spend for Chuck= =E2=80=99s region for the year, then I can come back to you and tell you wha= t I would do with it. The= re=E2=80=99s a marketing concept where: 1+1+1 =3D 4 when it comes to channel= s. So ideally the radio would run with the mailer and maybe additional paid s= earch spend to soak up any more demand spun up, plus I don=E2=80=99t yet kno= w what else at the same time. You might need some trust in me because I=E2=80=99m guessing it=E2=80=99= ll be a higher rate of spend. But when it works, Paul will be asking Chuck h= ow much more he can spend because he=E2=80=99s narrowing the revenue gap! This reimbursement situatio= n with AHS is a gift. It makes us almost free. And if we can=E2=80=99t sell f= ree we should all just take up snowboarding. Ray On Tue, Mar 26, 2024 at 4:43=E2=80=AF= PM Chuck Terlesky < cterlesky@thekey.com > wrote: Awesom= e, thanks for the update! On Tue, Mar 26, 2024 at 2:40=E2=80=AF= PM Timothy Thomas < tt@= thekey.com > wrote: