--000000000000e0d9ba05ef42abfc Content-Type: text/plain; charset="UTF-8" Hi Louise, Thank you! Understood on the RSAs and performance - we use those two. We will review it this week and then get back to you with any questions. Initially, though, I believe that once there is enough data, google should tell us which are performing average, above average, and below average. Is that something that is happening in the account that we could review? Sincerely, On Wed, Dec 7, 2022 at 11:49 AM Louise Scanlan wrote: > Hello again, > > Below is the link with all the ad copythat is currently active on Google > Ads, sorted by campaign and then by adgroup. > > You asked how we test performance. With the new responsive ad format on > Google there is no AB testing as Google's AI chooses combinations of > headlines and descriptions from the ones we supply in the ad copy. Google > assigns an ad score, and then I have to adjust the multiple headlines and > descriptions to bring the ad score to "excellent" wherever possible. Please > note that for some adgroups it is impossible to reach excellent because of > the nature of the adgroup. Example: ad scores for competitor brand name > keywords are never good because we cannot include the name of the > competitor in our ad text. > > Let me know if you have any questions! > Louise > > > https://docs.google.com/spreadsheets/d/1iO1SnqFLrtUICX5SeH3rdjtkK8uyrdBsrOCbAnPVguY/edit?usp=sharing > > > > > > > 613.228.2028 | 20eight.ca | Louise@20eight.ca > > > On Tue, Nov 29, 2022 at 5:01 PM Alexa Graziani > wrote: > >> Hi Louise and Mark, >> >> I'd like to do a deeper dive into the Montreal paid marketing to >> understand it better. >> >> One area that I've been focused on in the US that I'd like to start with >> is paid ad copy. How did/do you handle the setup of ad copy for the market >> and reporting on performance/testing new ad copy? Can you please send me a >> breakdown of the ad copy by ad group and the performance of the ad copy >> currently? >> >> Thanks, >> >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000e0d9ba05ef42abfc Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise, Thank you! Understood on the RSAs and performance - we use those two. We will review it this week and then get back to you with = any questions. Initially, though, I believe that o= nce there is enough data, google should tell us which are performing averag= e, above average, and below average. Is that something that is happening in= the account that we could review? Sincerely,=C2= =A0 On Wed, Dec 7, 2022 at 11:49 AM Louise Scanlan < louise@20eight.ca > wrote: H= ell