--00000000000058d36205ef423846 Content-Type: text/plain; charset="UTF-8" Hello again, Below is the link with all the ad copythat is currently active on Google Ads, sorted by campaign and then by adgroup. You asked how we test performance. With the new responsive ad format on Google there is no AB testing as Google's AI chooses combinations of headlines and descriptions from the ones we supply in the ad copy. Google assigns an ad score, and then I have to adjust the multiple headlines and descriptions to bring the ad score to "excellent" wherever possible. Please note that for some adgroups it is impossible to reach excellent because of the nature of the adgroup. Example: ad scores for competitor brand name keywords are never good because we cannot include the name of the competitor in our ad text. Let me know if you have any questions! Louise https://docs.google.com/spreadsheets/d/1iO1SnqFLrtUICX5SeH3rdjtkK8uyrdBsrOCbAnPVguY/edit?usp=sharing 613.228.2028 | 20eight.ca | Louise@20eight.ca On Tue, Nov 29, 2022 at 5:01 PM Alexa Graziani wrote: > Hi Louise and Mark, > > I'd like to do a deeper dive into the Montreal paid marketing to > understand it better. > > One area that I've been focused on in the US that I'd like to start with > is paid ad copy. How did/do you handle the setup of ad copy for the market > and reporting on performance/testing new ad copy? Can you please send me a > breakdown of the ad copy by ad group and the performance of the ad copy > currently? > > Thanks, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --00000000000058d36205ef423846 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello again, Below is the link with all the a= d copythat is currently active on Google Ads, sorted by campaign and then b= y adgroup.=C2=A0 You asked how we test performance= . With the new responsive ad format on Google there is no AB testing as Goo= gle's AI chooses combinations of headlines and descriptions from the on= es we supply in the ad copy. Google assigns an ad score, and then I have to= adjust the multiple headlines and descriptions=C2=A0to bring the ad score = to "excellent" wherever possible. Please note that for some adgro= ups=C2=A0it is impossible to reach excellent because of the nature of the a= dgroup. Example: ad scores for competitor brand name keywords are never goo= d because we cannot include the name of the competitor in our ad text. Let me know if you have any questions! Louis= e https://docs.google.com/spreadsheets/d/1iO1SnqFLrtUICX5SeH3= rdjtkK8uyrdBsrOCbAnPVguY/edit?usp=3Dsharing = <img sr= c=3D"https://lh5.googleusercontent.com/epMIHxEo1ZIw_anMlTvxqIO0l9t-xHnPmAL_= PY1HpouQiPv5razUBCoGn2-889uiF330x8BnuZ7lAdEe0X2EZbvBmrjahmdMZVA0MfsT