--0000000000009f98af05dff41218 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi all...sorry I was unable to make the meeting today. Alexa, I can make the intro via email tomorrow for you. Related to Pablo's concerns, it seems we are starting 1/3 of what they had in the past, is there anything we can do? Should we consider increasing the budget for a few weeks to see if that makes a difference? On Thu, May 26, 2022, 8:31 PM Pablo Hurtado wrote: > Hi, > > I suggest we do not reduce the budget being it=E2=80=99s already been cut= in half > post acquisition and based on lead flow we can see the effects of that. > > We shut down one week, from the 14th - 21st, of every month as that is > Medicaid enrollment week in NY. > > Regardless of that we use the budget the other three weeks, and again wit= h > already reduced budget, we can see the effects in lead flow. With growth = in > mind, I fear reducing again will slow out growth down our growth. > > Post acquisition we have averaged 4 new SOC a month, pre acquisition; we > averaged 12. > > Best, > > On Thu, May 26, 2022 at 7:11 PM Alexa Graziani > wrote: > >> Can you or the appropriate person re-intro me to them and make the >> initial ask in a way that makes sense? Then I can take it from there wit= h >> David to make sure they have what they need to execute on it? >> >> On Thu, May 26, 2022 at 4:08 PM Audra Williams wrote= : >> >>> I don't think that Erik is directly helping us anymore. I think we nee= d >>> to make this ask of Adam and Nukul. >>> >>> Best, >>> >>> On Thu, May 26, 2022 at 11:43 AM Alexa Graziani >>> wrote: >>> >>>> Hi Team, >>>> >>>> Jenn and I were on the biweekly calls for Mavencare Toronto and >>>> NY's Google ads and there are a few takeaways I want to review with yo= u all. >>>> >>>> 1. Erik needs to make sure that CallTrackingMetrics and Salesforce are >>>> correctly linked/syncing with Google Ads ASAP. We need to have all the= info >>>> piping through by the next biweekly call. >>>> >>>> - this will allow us to see the outcome of the lead in Google Ads >>>> and optimize against those >>>> - right now, we are flying blind even on how many calls are being >>>> generated by Google Ads which is causing the cost per call/form to = look >>>> abysmal even if it might not be (they should be seeing around 20-30 >>>> conversions per month but right now they are only showing around 10= ) >>>> >>>> 2. Budgets >>>> >>>> - Toronto - Currently at $5k. >>>> - Given we also have the $5k for TheKey Toronto, what are your >>>> thoughts on cutting this down to $4k for June? Once we get the >>>> calltracking setup we can consider increasing it once we see the= # and >>>> quality of calls we are driving >>>> - NY - Currently at $10k >>>> - apparently, this was already cut in half from the >>>> pre-acquisition budget, good work team >>>> - I'd suggest cutting this to $8k (since they are only on for >>>> 3/4 weeks) and then once we can see that make a case to ha