--000000000000a1d6bd05dff36d4a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi, I suggest we do not reduce the budget being it=E2=80=99s already been cut i= n half post acquisition and based on lead flow we can see the effects of that. We shut down one week, from the 14th - 21st, of every month as that is Medicaid enrollment week in NY. Regardless of that we use the budget the other three weeks, and again with already reduced budget, we can see the effects in lead flow. With growth in mind, I fear reducing again will slow out growth down our growth. Post acquisition we have averaged 4 new SOC a month, pre acquisition; we averaged 12. Best, On Thu, May 26, 2022 at 7:11 PM Alexa Graziani wrote= : > Can you or the appropriate person re-intro me to them and make the initia= l > ask in a way that makes sense? Then I can take it from there with David t= o > make sure they have what they need to execute on it? > > On Thu, May 26, 2022 at 4:08 PM Audra Williams wrote: > >> I don't think that Erik is directly helping us anymore. I think we need >> to make this ask of Adam and Nukul. >> >> Best, >> >> On Thu, May 26, 2022 at 11:43 AM Alexa Graziani >> wrote: >> >>> Hi Team, >>> >>> Jenn and I were on the biweekly calls for Mavencare Toronto and >>> NY's Google ads and there are a few takeaways I want to review with you= all. >>> >>> 1. Erik needs to make sure that CallTrackingMetrics and Salesforce are >>> correctly linked/syncing with Google Ads ASAP. We need to have all the = info >>> piping through by the next biweekly call. >>> >>> - this will allow us to see the outcome of the lead in Google Ads >>> and optimize against those >>> - right now, we are flying blind even on how many calls are being >>> generated by Google Ads which is causing the cost per call/form to l= ook >>> abysmal even if it might not be (they should be seeing around 20-30 >>> conversions per month but right now they are only showing around 10) >>> >>> 2. Budgets >>> >>> - Toronto - Currently at $5k. >>> - Given we also have the $5k for TheKey Toronto, what are your >>> thoughts on cutting this down to $4k for June? Once we get the >>> calltracking setup we can consider increasing it once we see the = # and >>> quality of calls we are driving >>> - NY - Currently at $10k >>> - apparently, this was already cut in half from the >>> pre-acquisition budget, good work team >>> - I'd suggest cutting this to $8k (since they are only on for 3/4 >>> weeks) and then once we can see that make a case to have more spe= nd >>> >>> 3. Landing Pages >>> >>> - The teams would like to update the landing pages to say that they >>> are part of TheKey and use some of TheKey copy on the pages. That's = ok with >>> me but I'm not sure what the process is. >>> - Did we get ownership over any part of the website? >>> - Are we allowed to make changes to the landing apges? >>> - Are we allowed to say "now part of thekey" at all on the >>> landing pages? >>> - Will thei