Re: Rebranding in Canada

From
Nina Kani <nkani@thekey.com>
To
Timothy Thomas <tt@thekey.com>, Mike Pham <michael.pham@thekey.com>
CC
Dan Watson <dan.watson@thekey.com>, Angie Markwell <angie.markwell@thekey.com>, Alexa Graziani <agraziani@thekey.com>, Ken Citron <kcitron@thekey.com>, Steve Koyanagi <skoyanagi@homecareassistance.com>
Date
Thu, 18 Aug 2022 11:33:57 -0700
Folder
INBOX
--0000000000009c0b5d05e6883baa Content-Type: multipart/alternative; boundary="0000000000009c0b5a05e6883ba8" --0000000000009c0b5a05e6883ba8 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi all - I am following up on the Canada rebrand. What is the time to rebrand fully to TheKey? Which entities need to be rebranded? Enclosed is the Org Chart of all CA entities that would be impacted. If you want us to rename any or all of these entities, we will need to initiate paperwork and start the process. Thanks On Tue, Aug 2, 2022 at 1:04 PM Nina Kani wrote: > +Steve Koyanagi > > On Jul 29, 2022, at 6:41 AM, Timothy Thomas wrote: > > =EF=BB=BF > Hi Dan, > > Thanks for taking charge of this. Looking forward to our call next week. > See my notes below. > > Off the top of my head here are a few important items >>> -We will need to order all the branded materials, and marketing >>> collateral for each office. Would you like to manage these orders by >>> office or lump expenses into Canada overall? I will have locations set= up >>> to match this decision so that we can order items off of the Brand Cent= er >>> to support. Location codes take about a business day to get set up - a= s >>> long as existing content will work for English-speaking Canada. If not= , we >>> need these edits to creative ASAP. I'd like to know what collateral is >>> working best in the US and perhaps what you would recommend as a "start= er >>> package" for each location. It would make more sense for each office to >>> manage these orders as their volumes would be quite different depending= on >>> market size. Our content writter Amanda Olliver has reviewed the first >>> batch of collateral and made edits that I submited to you earlier this >>> week. She's working on the Fantastic Folder inserts now which should be >>> ready by next week. What will the turnaround time be to have these laid= out >>> and ready for printing? >>> -Prepare a press release and launch the new website TheKey.ca We can >>> provide the press release language from our US launch for your >>> review/edits. Please send me that and I'll have Amanda review. >>> -Social media posts We have templates for this too - though Alexa might >>> have them more readily available Alexa is on top of it - Thanks! >>> >> - Advance external signage efforts alongside determined launch > date for those offices that are remaining [Need physical location, POC, a= nd > landlord info to proceed] All site evaluations have been completed, > outside of Montreal, and Angie and I have signed off on the designs. Let'= s > discuss next steps. > > On Thu, Jul 28, 2022 at 10:34 AM Dan Watson wrote= : > >> Good morning, team! >> >> I know there have been a lot of moving parts for Canada - so I do think >> it would be good to align on what dependencies are still out there to mo= ve >> forward full-speed ahead. I will set up a meeting to chat. Is there >> anyone else we should include [like Phil/Andy]? >> >> Most i

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