Re: Rebranding in Canada

From
Nina Kani <nkani@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Dan Watson <dan.watson@thekey.com>, Angie Markwell <angie.markwell@thekey.com>, Alexa Graziani <agraziani@thekey.com>, Nina Kani <nkani@thekey.com>, Ken Citron <kcitron@thekey.com>, Steve Koyanagi <skoyanagi@homecareassistance.com>
Date
Tue, 2 Aug 2022 13:04:05 -0700
Folder
INBOX
--Apple-Mail-62B34295-365A-49CE-AF26-7EAB8BCAAAC7 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable +Steve Koyanagi=20 > On Jul 29, 2022, at 6:41 AM, Timothy Thomas wrote: >=20 > =EF=BB=BF > Hi Dan, >=20 > Thanks for taking charge of this. Looking forward to our call next week. S= ee my notes below. >=20 >>> Off the top of my head here are a few important items >>> -We will need to order all the branded materials, and marketing collater= al for each office. Would you like to manage these orders by office or lump e= xpenses into Canada overall? I will have locations set up to match this dec= ision so that we can order items off of the Brand Center to support. Locati= on codes take about a business day to get set up - as long as existing conte= nt will work for English-speaking Canada. If not, we need these edits to cr= eative ASAP. I'd like to know what collateral is working best in the US and p= erhaps what you would recommend as a "starter package" for each location. It= would make more sense for each office to manage these orders as their volum= es would be quite different depending on market size. Our content writter Am= anda Olliver has reviewed the first batch of collateral and made edits that I= submited to you earlier this week. She's working on the Fantastic Folder in= serts now which should be ready by next week. What will the turnaround time b= e to have these laid out and ready for printing? >>> -Prepare a press release and launch the new website TheKey.ca We can pro= vide the press release language from our US launch for your review/edits. P= lease send me that and I'll have Amanda review. >>> -Social media posts We have templates for this too - though Alexa might h= ave them more readily available Alexa is on top of it - Thanks! > - Advance external signage efforts alongside determined launch date f= or those offices that are remaining [Need physical location, POC, and landlo= rd info to proceed] All site evaluations have been completed, outside of Mo= ntreal, and Angie and I have signed off on the designs. Let's discuss next s= teps.=20 >=20 >> On Thu, Jul 28, 2022 at 10:34 AM Dan Watson wrote= : >> Good morning, team! >>=20 >> I know there have been a lot of moving parts for Canada - so I do think i= t would be good to align on what dependencies are still out there to move fo= rward full-speed ahead. I will set up a meeting to chat. Is there anyone e= lse we should include [like Phil/Andy]? >>=20 >> Most importantly, I think we need to align on our sequencing for French C= anada and the timeline for the thekey.ca implementation. With these key dec= isions, we can work towards deadlines. >>=20 >> This will allow us to proceed with ready materials and modify as needed a= nd phase French Canada / French translations in parallel. I don't want the s= pecific complexity of French Canada holding up the rest of the country any m= ore than necessary. >>=20 >> @Timothy Thomas - please see notes/additions bel

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