Re: HCA Calgary - Skilled Nursing Landing Page and Ad Words Campaign

--000000000000ff83df05d8dfbbdb Content-Type: text/plain; charset="UTF-8" That would be great, thank you! Ill let you know what the page looks like soon. Thanks, Chuck On Fri, Feb 25, 2022 at 3:57 PM Alexa Graziani wrote: > Hi Chuck, > > I don't have a folder I can share with you but yes, we can find photos for > you once we know what the page will look like. > > Sincerely, > > On Thu, Feb 24, 2022 at 10:40 AM Chuck Terlesky cterlesky@homecareassistance.com> wrote: > >> Hi Alexa, >> >> Do we have access to any of the images to use for a landing page? >> >> Chuck >> >> On Wed, Feb 23, 2022 at 10:32 AM Chuck Terlesky > cterlesky@homecareassistance.com> wrote: >> >>> Hi Alexa, >>> >>> Ive invited you to a google document - we are just doing our research >>> today to assist you with building out the campaigns. I think we can go live >>> once we have the landing page in place. >>> >>> Let me know if you have any questions and if you have access to the >>> google document. >>> >>> Chuck >>> >>> On Wed, Feb 23, 2022 at 10:16 AM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> Wonderful! You both are the best! >>>> >>>> Is there a goal date of when you'd like to go live with this campaign? >>>> >>>> Sincerely, >>>> >>>> On Wed, Feb 23, 2022 at 7:27 AM Timothy Thomas >>> tt@homecareassistance.com> wrote: >>>> >>>>> Hi Alexa, >>>>> >>>>> Yes we have a firm that can handle the landing page build. I'll get >>>>> them in touch with Chuck shortly to begin the work. >>>>> >>>>> In the meantime, Chuck will work on the ad copy / keywords and if we >>>>> need Amanda to do a review prior to launch then we'll engage her. >>>>> >>>>> Thanks for moving this forward! >>>>> Best, >>>>> Tim >>>>> >>>>> On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani >>>> agraziani@homecareassistance.com> wrote: >>>>> >>>>>> Hi Timothy and Chuck, >>>>>> >>>>>> Yes, we can do a skilled nursing campaign for Calgary. Here are my >>>>>> initial thoughts/questions: >>>>>> >>>>>> 1. Website >>>>>> - We can have the content mirror the content on the pamphlet >>>>>> and update the download >>>>>> - Timothy - do you have someone you think could handle this >>>>>> given we are underwater with rebrand work until the week of March 9th? >>>>>> 2. Ad Copy/Keywords >>>>>> - Timothy - have you had experience doing any advertising for >>>>>> skilled nursing? We do not run campaigns of that sort so we do not have >>>>>> keywords or ad copy built out. If you haven't either, does your writer >>>>>> Amanda do your ad copy, and do you think she could draft some ad copy for >>>>>> us to review for this campaign? I think her nuanced understanding of Canada >>>>>> could come in handy and our creative team is also slammed with final >>>>>> creative requests for the rebrand. >>>>>> - Chuck - if you have ideas on keywords you think would signal >>>>>> intent for skilled nursing in your market, please feel free to send those >>>>>> over too. >>>>>> - We will also have our ad agency Cardinal start bra