Re: HCA Calgary - Skilled Nursing Landing Page and Ad Words Campaign

--000000000000d7943c05d8df9e93 Content-Type: text/plain; charset="UTF-8" Hi Chuck, I don't have a folder I can share with you but yes, we can find photos for you once we know what the page will look like. Sincerely, On Thu, Feb 24, 2022 at 10:40 AM Chuck Terlesky wrote: > Hi Alexa, > > Do we have access to any of the images to use for a landing page? > > Chuck > > On Wed, Feb 23, 2022 at 10:32 AM Chuck Terlesky cterlesky@homecareassistance.com> wrote: > >> Hi Alexa, >> >> Ive invited you to a google document - we are just doing our research >> today to assist you with building out the campaigns. I think we can go live >> once we have the landing page in place. >> >> Let me know if you have any questions and if you have access to the >> google document. >> >> Chuck >> >> On Wed, Feb 23, 2022 at 10:16 AM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> Wonderful! You both are the best! >>> >>> Is there a goal date of when you'd like to go live with this campaign? >>> >>> Sincerely, >>> >>> On Wed, Feb 23, 2022 at 7:27 AM Timothy Thomas >> tt@homecareassistance.com> wrote: >>> >>>> Hi Alexa, >>>> >>>> Yes we have a firm that can handle the landing page build. I'll get >>>> them in touch with Chuck shortly to begin the work. >>>> >>>> In the meantime, Chuck will work on the ad copy / keywords and if we >>>> need Amanda to do a review prior to launch then we'll engage her. >>>> >>>> Thanks for moving this forward! >>>> Best, >>>> Tim >>>> >>>> On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani >>> agraziani@homecareassistance.com> wrote: >>>> >>>>> Hi Timothy and Chuck, >>>>> >>>>> Yes, we can do a skilled nursing campaign for Calgary. Here are my >>>>> initial thoughts/questions: >>>>> >>>>> 1. Website >>>>> - We can have the content mirror the content on the pamphlet >>>>> and update the download >>>>> - Timothy - do you have someone you think could handle this >>>>> given we are underwater with rebrand work until the week of March 9th? >>>>> 2. Ad Copy/Keywords >>>>> - Timothy - have you had experience doing any advertising for >>>>> skilled nursing? We do not run campaigns of that sort so we do not have >>>>> keywords or ad copy built out. If you haven't either, does your writer >>>>> Amanda do your ad copy, and do you think she could draft some ad copy for >>>>> us to review for this campaign? I think her nuanced understanding of Canada >>>>> could come in handy and our creative team is also slammed with final >>>>> creative requests for the rebrand. >>>>> - Chuck - if you have ideas on keywords you think would signal >>>>> intent for skilled nursing in your market, please feel free to send those >>>>> over too. >>>>> - We will also have our ad agency Cardinal start brainstorming >>>>> keywords based on the trifold >>>>> >>>>> I think this will work out great because, at the current budget, we >>>>> are really maxing out our impression share in the keyword set we are >>>>> currently using. This should allow us to use our budget more e