--0000000000002248fd061d74bd42 Content-Type: multipart/alternative; boundary="0000000000002248fc061d74bd41" --0000000000002248fc061d74bd41 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable My recommendation is the combo of ads and the talk to the experts. 6p on a saturday seems fine for old people. Then we can put the thing on our website too - in chunks. Talk about the options for old people (in home vs. assisted) Keys to longevity (e.g. balanced care approach) Why we're superior to other providers. Even if you have to shorten the campaign to fund it, I'd squeeze in the talk to the experts bit. I'm sure our team will come across as authentic, credible and welcoming. ---------- Forwarded message --------- From: Jason Patterson Date: Wed, Jul 17, 2024 at 1:17=E2=80=AFPM Subject: RE: CJOB Schedule bumped to 5.4 To: Ray Smale Cc: Timothy Thomas , Dennis Fancy I would highly recommend the Talk to the Experts with the suggested commercial campaign. The 2 in combination work very well as the commercials drive up awareness of the brand and the Talk to the Experts feature educates the audience, especially the ones that want to know more. I wouldn=E2=80=99t suggest just the Talk to the Expert campaign on its own. *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.patterson@corusent.com * Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, MB R3B 3K6 Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of Corus Entertainm= ent Inc. *From:* Ray Smale *Sent:* Wednesday, July 17, 2024 12:11 PM *To:* Jason Patterson *Cc:* Timothy Thomas ; Dennis Fancy *Subject:* Re: CJOB Schedule bumped to 5.4 I like it - could we try it for $2,000? And/or if you have a drop out or a gap in the schedule could we get that slot for $2,000? Our in-house/local team would love to talk about what we do and would come across well. And there are lots of questions for listeners on their options and why staying at home extends your life vs. going to a home/assisted care. So good topical stuff - I tuned in today online :-) I think once we try it (and see results) we'll be looking to repeat it - so should be a good partnership. On Wed, Jul 17, 2024 at 12:58=E2=80=AFPM Jason Patterson wrote: Hi Ray, The Talk to the Experts feature is a 1 hour program (about 42 minutes with stop sets of news, traffic, weather). It would be basically an infomercial and all about The Key. We could arrange for Kathy to pre tape the segment with you and drop it in when it would work best for you based on availability. I really like this feature as it comes across more about content than a commercial. It gives you the ability to control the conversation and educate the public on your features, benefits and advantages. It also comes with Pre promote commercials leading up to the date (tune in this Saturday with me Kathy Kennedy when we discuss The Key, Winnipeg=E2=80=99s premium home care provider=E2=80=A6etc) and 3 x :30 seco= nd ad