--0000000000004c4fff061d74c837 Content-Type: multipart/alternative; boundary="0000000000004c4ffe061d74c836" --0000000000004c4ffe061d74c836 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Gotta makes sure whoever does it on our side signs off on eternal rights to it. So when they leave the key it can stay on our website. On Wed, Jul 17, 2024 at 1:24=E2=80=AFPM Ray Smale wr= ote: > My recommendation is the combo of ads and the talk to the experts. > 6p on a saturday seems fine for old people. > Then we can put the thing on our website too - in chunks. > > Talk about the options for old people (in home vs. assisted) > Keys to longevity (e.g. balanced care approach) > Why we're superior to other providers. > Even if you have to shorten the campaign to fund it, I'd squeeze in the > talk to the experts bit. > I'm sure our team will come across as authentic, credible and welcoming. > > > ---------- Forwarded message --------- > From: Jason Patterson > Date: Wed, Jul 17, 2024 at 1:17=E2=80=AFPM > Subject: RE: CJOB Schedule bumped to 5.4 > To: Ray Smale > Cc: Timothy Thomas , Dennis Fancy > > > I would highly recommend the Talk to the Experts with the suggested > commercial campaign. The 2 in combination work very well as the commercia= ls > drive up awareness of the brand and the Talk to the Experts feature > educates the audience, especially the ones that want to know more. I > wouldn=E2=80=99t suggest just the Talk to the Expert campaign on its own. > > > > > > > > > > *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.pa= tterson@corusent.com > * > > Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, > MB R3B 3K6 > > > > Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of Corus Entertai= nment Inc. > > > > > > *From:* Ray Smale > *Sent:* Wednesday, July 17, 2024 12:11 PM > *To:* Jason Patterson > *Cc:* Timothy Thomas ; Dennis Fancy > *Subject:* Re: CJOB Schedule bumped to 5.4 > > > > I like it - could we try it for $2,000? > > And/or if you have a drop out or a gap in the schedule could we get that > slot for $2,000? > > Our in-house/local team would love to talk about what we do and would com= e > across well. > > And there are lots of questions for listeners on their options and why > staying at home extends your life vs. going to a home/assisted care. > > So good topical stuff - I tuned in today online :-) > > I think once we try it (and see results) we'll be looking to repeat it - > so should be a good partnership. > > > > On Wed, Jul 17, 2024 at 12:58=E2=80=AFPM Jason Patterson > wrote: > > Hi Ray, > > > > The Talk to the Experts feature is a 1 hour program (about 42 minutes wit= h > stop sets of news, traffic, weather). It would be basically an infomercia= l > and all about The Key. We could arrange for Kathy to pre tape the segment > with you and drop it in when it would work best for you based on > availability. I really like this feature as it comes across