Re: Spreadsheet shared with you: "Geotargets Greater Vancouver and Winnipeg"

--000000000000100d2d060151f7a5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, Tim. I will keep the ones that have opportunities or SOC for now and then we can refine further. This will still be a large cut so I'm excited to see the impact! You are correct, we can only target the first 3 digits of the Postal Code. So once you send over Chuck's, I'll consolidate and send that to InFront. Sincerely, On Tue, Jul 25, 2023 at 9:07=E2=80=AFAM Megan Heinen w= rote: > Hi Tim, > > Let's schedule a call you and me to talk through how we can go about this= . > Feel free to grab time on my calendar this week. It is up to date. Thanks= . > > Megan > > On Tue, Jul 25, 2023 at 5:45=E2=80=AFAM Timothy Thomas wr= ote: > >> Hi Alexa, >> >> Chuck is back as of today so I will push him to get me those asap. >> >> To start, your questions are answered below. >> 1. Their methodology was to pull the most affluent postal codes in their >> area. Average household income, StatsCan data. >> 2. I was told we were only able to target the first 3 digits of the >> postal code, is that correct? Otherwise we could be more specific. >> 3. I agree, we should include any postal code where a previous SOC has >> originated from. >> >> I agree lets not cut too much too quickly so keep whatever regions in th= e >> mix for now and we'll continue to track our opportunity to SOC rate. >> >> On a side note, I spoke with Angie in regards to content creation for th= e >> microsites and working to improve our organic ranking. I know you're bot= h >> quite busy so I can help kick this project off if needed. We need to dri= ve >> more SOC's if we're to meet our revenue goals for this year. Let me know >> what you think. >> >> Thanks! >> >> On Fri, Jul 21, 2023 at 12:08=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Tim, >>> >>> Great! Once you have them all, let's do a quick call to review them >>> before finalizing the ask to InFront. >>> >>> Also, I know Oakville, Mississauga, and Waterloo are part of the Greate= r >>> Toronto Area, but we will need separate lists for those locations becau= se >>> they function as separate campaigns. Have those been added to Toronto >>> currently or are you still waiting on those as well? When does Chuck co= me >>> back from PTO? >>> >>> My goal is to finalize all of these by the 31st so that InFront can mak= e >>> the changes on August 1st. >>> >>> What I want to clarify via a call is: >>> >>> 1) What their methodology to choose these areas. >>> 2) That they are comfortable with us targeting the whole postal code. >>> 2) Review reasons certain postal codes are not included and if we can >>> include them for now and exclude them later once we have more data. >>> >>> Let me know if it makes sense to set up separate meetings with you and >>> the local leader in each area so that we can discuss it with them direc= tly. >>> >>> For example, in Toronto, we're cutting down from 93 postal codes to 26. >>> Which I think is