--000000000000ea6cfe060151eedc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Let's schedule a call you and me to talk through how we can go about this. Feel free to grab time on my calendar this week. It is up to date. Thanks. Megan On Tue, Jul 25, 2023 at 5:45=E2=80=AFAM Timothy Thomas wrot= e: > Hi Alexa, > > Chuck is back as of today so I will push him to get me those asap. > > To start, your questions are answered below. > 1. Their methodology was to pull the most affluent postal codes in their > area. Average household income, StatsCan data. > 2. I was told we were only able to target the first 3 digits of the posta= l > code, is that correct? Otherwise we could be more specific. > 3. I agree, we should include any postal code where a previous SOC has > originated from. > > I agree lets not cut too much too quickly so keep whatever regions in the > mix for now and we'll continue to track our opportunity to SOC rate. > > On a side note, I spoke with Angie in regards to content creation for the > microsites and working to improve our organic ranking. I know you're both > quite busy so I can help kick this project off if needed. We need to driv= e > more SOC's if we're to meet our revenue goals for this year. Let me know > what you think. > > Thanks! > > On Fri, Jul 21, 2023 at 12:08=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Tim, >> >> Great! Once you have them all, let's do a quick call to review them >> before finalizing the ask to InFront. >> >> Also, I know Oakville, Mississauga, and Waterloo are part of the Greater >> Toronto Area, but we will need separate lists for those locations becaus= e >> they function as separate campaigns. Have those been added to Toronto >> currently or are you still waiting on those as well? When does Chuck com= e >> back from PTO? >> >> My goal is to finalize all of these by the 31st so that InFront can make >> the changes on August 1st. >> >> What I want to clarify via a call is: >> >> 1) What their methodology to choose these areas. >> 2) That they are comfortable with us targeting the whole postal code. >> 2) Review reasons certain postal codes are not included and if we can >> include them for now and exclude them later once we have more data. >> >> Let me know if it makes sense to set up separate meetings with you and >> the local leader in each area so that we can discuss it with them direct= ly. >> >> For example, in Toronto, we're cutting down from 93 postal codes to 26. >> Which I think is needed but is also a big jump. In that jump, only one o= f >> the zip codes that show opportunities and/or SOC from Q2 here >> >> has been listed (M6S) and 6 have not (M1H, M1N, M2M, M4A, M4E, M6H have = not >> been listed). Those are ones I would advocate to keep but obviously, I >> don't have the local insight to know if there are strong reasons to not >> include them. >> >> For Vancouver, they have listed 22 and we are currently targeting 71. >> There are 14 others