Re: Ad Words Opportunity

From
Alexa Graziani <agraziani@thekey.com>
To
Charles Terlesky <cterlesky@homecareassistance.com>
CC
John McColman <john@infrontmarketing.ca>, Timothy Thomas <tt@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Arshdeep Brar <ash@infrontmarketing.ca>, Megan Heinen <mheinen@thekey.com>
Date
Tue, 14 Feb 2023 10:30:03 -0800
Folder
INBOX
--000000000000b4ac0a05f4ad2726 Content-Type: multipart/alternative; boundary="000000000000b4ac0805f4ad2725" --000000000000b4ac0805f4ad2725 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you for the clarification! On Tue, Feb 14, 2023 at 10:25 AM Charles Terlesky wrote: > Hi Alexa, > > The province offers to pay for the private home care service at $32.15/hr= . > Our rate of service is $37 to $39 hr - thus, the client still has a small > amount out of pocket although $5 to $7 or 80% to 90% is covered by the > province. Thus not a lot of concern about capturing these searches, as lo= ng > as the client solution team can properly explain our benefits. > > Chuck > > On Mon, Feb 13, 2023 at 5:46 PM Alexa Graziani > wrote: > >> Hi All, >> >> Writing to give you an update that I've brought this up with Megan Heine= n >> who oversees the Marketing department now and we are looking into what >> makes the most sense for the next steps. >> >> Chuck - to confirm, there is no concern about these sorts of >> searches capturing people who can't afford our care since the government= is >> paying for the care, correct? >> >> John - to confirm, if you wrote the article, how long would it take and >> would there be any cost associated? Also, can you share the landing page= s >> our other campaigns are directing to currently? Finally, how much of the >> budget would you suggest diverting to these terms and which ad groups wo= uld >> we pull away from to fund it? >> >> Thank you, >> >> >> On Mon, Jan 30, 2023 at 9:35 AM John McColman >> wrote: >> >>> Hi Charles, >>> >>> >>> >>> >>> >>> I see it, it doesn=E2=80=99t link to anywhere, but if we could add that= , it may >>> help. >>> >>> >>> >>> Thank you, >>> >>> >>> >>> >>> * John McColman* >>> >>> In Front Marketing >>> >>> >>> >>> 403.861.9727 >>> >>> *john@infrontmarketing.ca * >>> >>> >>> >>> >>> >>> *From: *Charles Terlesky >>> *Date: *Monday, January 30, 2023 at 10:13 AM >>> *To: *Alexa Graziani >>> *Cc: *John McColman , Timothy Thomas >> tt@thekey.com>, Phil Chanda , Arshdeep Brar >> ash@infrontmarketing.ca> >>> *Subject: *Re: Ad Words Opportunity >>> >>> >>> >>> @John McColman Edmonton has a banner that >>> runs across the top of its website - "We will assist you with your Home >>> Care Subsidy" >>> >>> >>> >>> >>> >>> On Fri, Jan 27, 2023 at 4:11 PM Alexa Graziani >>> wrote: >>> >>> Hi John, >>> >>> >>> >>> Thank you for the offer. We would still need development hours to get i= t >>> on the website, which I'm not sure we will be able to do but I will con= nect >>> with the team and get back to you. >>> >>> >>> >>> Sincerely, >>> >>> >>> >>> On Fri, Jan 27, 2023 at 1:59 PM John McColman >>> wrote: >>> >>> Feel free to say no here, but my team can write 200-300 word blog post >>> on this and push to contact. >>> >>> >>> >>> No charge, it=E2=80=99s needed for ads and we want to capitalize on thi= s. >>> >>> >>> >>> The blog post would push to the contact page. >>> >>>

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