--000000000000d70d1f05f4ad1699 Content-Type: multipart/alternative; boundary="000000000000d70d1e05f4ad1698" --000000000000d70d1e05f4ad1698 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, The province offers to pay for the private home care service at $32.15/hr. Our rate of service is $37 to $39 hr - thus, the client still has a small amount out of pocket although $5 to $7 or 80% to 90% is covered by the province. Thus not a lot of concern about capturing these searches, as long as the client solution team can properly explain our benefits. Chuck On Mon, Feb 13, 2023 at 5:46 PM Alexa Graziani wrote= : > Hi All, > > Writing to give you an update that I've brought this up with Megan Heinen > who oversees the Marketing department now and we are looking into what > makes the most sense for the next steps. > > Chuck - to confirm, there is no concern about these sorts of > searches capturing people who can't afford our care since the government = is > paying for the care, correct? > > John - to confirm, if you wrote the article, how long would it take and > would there be any cost associated? Also, can you share the landing pages > our other campaigns are directing to currently? Finally, how much of the > budget would you suggest diverting to these terms and which ad groups wou= ld > we pull away from to fund it? > > Thank you, > > > On Mon, Jan 30, 2023 at 9:35 AM John McColman > wrote: > >> Hi Charles, >> >> >> >> >> >> I see it, it doesn=E2=80=99t link to anywhere, but if we could add that,= it may >> help. >> >> >> >> Thank you, >> >> >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> >> >> >> >> *From: *Charles Terlesky >> *Date: *Monday, January 30, 2023 at 10:13 AM >> *To: *Alexa Graziani >> *Cc: *John McColman , Timothy Thomas > tt@thekey.com>, Phil Chanda , Arshdeep Brar > ash@infrontmarketing.ca> >> *Subject: *Re: Ad Words Opportunity >> >> >> >> @John McColman Edmonton has a banner that >> runs across the top of its website - "We will assist you with your Home >> Care Subsidy" >> >> >> >> >> >> On Fri, Jan 27, 2023 at 4:11 PM Alexa Graziani >> wrote: >> >> Hi John, >> >> >> >> Thank you for the offer. We would still need development hours to get it >> on the website, which I'm not sure we will be able to do but I will conn= ect >> with the team and get back to you. >> >> >> >> Sincerely, >> >> >> >> On Fri, Jan 27, 2023 at 1:59 PM John McColman >> wrote: >> >> Feel free to say no here, but my team can write 200-300 word blog post o= n >> this and push to contact. >> >> >> >> No charge, it=E2=80=99s needed for ads and we want to capitalize on this= . >> >> >> >> The blog post would push to the contact page. >> >> >> >> If not, all good. >> >> >> >> @Charles Terlesky =E2=80=93 You menti= oned >> Edmonton had something about this on their site? Can you please send a l= ink? >> >> >> >> Thank you, >> >> >> >> >> >> >> * John McColman*