--000000000000f6545a05d8274556 Content-Type: text/plain; charset="UTF-8" Hi Chuck, I confirmed and the time period is 30 days. Also, we're seeing 78% impression share for your campaign, which is stellar! The agency is going to have a strategy session to see how we can lower our CPA so that we can reduce the budget in the market while generating the same number of conversions. They are also going to look to see if we can expand Bing further in your market. I also plan to explore what it would take for us to create this paid landing page on your regular website so that users can explore the site more if needed. That sort of change would be doable around the end of March if we wanted to move forward with it. Sincerely, On Wed, Feb 16, 2022 at 9:56 AM Alexa Graziani wrote: > Hi Chuck, > > I completely agree with your feedback. Thank you so much, that's exactly > what we need. > > For Calgary, we have $7,082 spent and 21 conversions which is $337 per > conversion. We are working to get this under $300 per conversion (which is > our US average). I have spoken with Tim about trying to optimize this > further since results have been historically less expensive from his > experience (and I know you feel similarly). > > I'll remove the two zip codes your highlighted and add the two you added > at the bottom. > > I'll also confirm the date range with our agency when I meet with them > today. I believe it was for a 30 day period ending on Feb 8th. > > Sincerely, > > On Tue, Feb 15, 2022 at 1:24 PM Chuck Terlesky cterlesky@homecareassistance.com> wrote: > >> Hi Timothy and Alexa, >> >> What is the data date range? >> >> The total impressions and clicks don't add up for Calgary unless this is >> on the whole account, including Vancouver? >> >> I've made some postal code changes to the GEO report and highlighted them >> in yellow - T2R was almost $4k alone - this is way off. We could >> allocate this budget independently to boosting the other highlighted postal >> code areas. >> >> The conversion cost is *$505.73* - this equates to only 20 conversions - >> not good enough for the money spent. This is way too much money spent on >> conversions. >> >> I've recommended adding two postal code areas, which I've highlighted in >> yellow. >> >> Let me know what you think - do you want a call to review? >> >> Regards, >> Chuck >> >> On Tue, Feb 15, 2022 at 12:31 PM Timothy Thomas > tt@homecareassistance.com> wrote: >> >>> Let me know what you think of this. >>> >>> ---------- Forwarded message --------- >>> From: Alexa Graziani (via Google Sheets) >> drive-shares-dm-noreply@google.com> >>> Date: Tue, Feb 15, 2022 at 2:24 PM >>> Subject: Spreadsheet shared with you: "HCA - Canada Markets - Reporting >>> Pull 2.8.2022" >>> To: >>> Cc: , >>> >>> >>> agraziani@homecareassistance.com shared a spreadsheet >>> [image: Unknown profile photo] >>> agraziani@homecareassistance.com has invited you to *edit* the >>> following spreadsheet: >>> Hi All, >>> >>> Here is the Canada repo