Re: Spreadsheet shared with you: "HCA - Canada Markets - Reporting Pull 2.8.2022"

Hi Chuck,

I completely agree with your feedback. Thank you so much, that's exactly
what we need.

For Calgary, we have $7,082 spent and 21 conversions which is $337 per
conversion. We are working to get this under $300 per conversion (which is
our US average). I have spoken with Tim about trying to optimize this
further since results have been historically less expensive from his
experience (and I know you feel similarly).

I'll remove the two zip codes your highlighted and add the two you added at
the bottom.

I'll also confirm the date range with our agency when I meet with them
today. I believe it was for a 30 day period ending on Feb 8th.

Sincerely,

On Tue, Feb 15, 2022 at 1:24 PM Chuck Terlesky <
cterlesky@homecareassistance.com> wrote:

> Hi Timothy and Alexa,
>
> What is the data date range?
>
> The total impressions and clicks don't add up for Calgary unless this is
> on the whole account, including Vancouver?
>
> I've made some postal code changes to the GEO report and highlighted them
> in yellow - T2R was almost $4k alone - this is way off. We could
> allocate this budget independently to boosting the other highlighted postal
> code areas.
>
> The conversion cost is *$505.73* - this equates to only 20 conversions -
> not good enough for the money spent. This is way too much money spent on
> conversions.
>
> I've recommended adding two postal code areas, which I've highlighted in
> yellow.
>
> Let me know what you think - do you want a call to review?
>
> Regards,
> Chuck
>
> On Tue, Feb 15, 2022 at 12:31 PM Timothy Thomas <tt@homecareassistance.com>
> wrote:
>
>> Let me know what you think of this.
>>
>> ---------- Forwarded message ---------
>> From: Alexa Graziani (via Google Sheets) <
>> drive-shares-dm-noreply@google.com>
>> Date: Tue, Feb 15, 2022 at 2:24 PM
>> Subject: Spreadsheet shared with you: "HCA - Canada Markets - Reporting
>> Pull 2.8.2022"
>> To: <tt@homecareassistance.com>
>> Cc: <corosa@homecareassistance.com>, <cterlesky@homecareassistance.com>
>>
>>
>> agraziani@homecareassistance.com shared a spreadsheet
>> [image: Unknown profile photo]
>> agraziani@homecareassistance.com has invited you to *edit* the following
>> spreadsheet:
>> Hi All,
>>
>> Here is the Canada report for your team to review.
>>
>> Thanks,
>> Alexa
>> HCA - Canada Markets - Reporting Pull 2.8.2022
>>
>> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eil_m&ts=620bfdfe>
>>
>> Open
>> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eip_m&ts=620bfdfe>
>> Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
>> You have received this email because agraziani@homecareassistance.com
>> shared a spreadsheet with you from Google Sheets. [image: Logo for
>> Google Sheets] <https://www.google.com/>
>>
>>
>> --
>> Timothy Thomas
>> Head of Canada
>> Home Care Assistance
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> --
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> General Manager
> Home Care Assistance of Calgary, Alberta
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