Re: Lifeguard pricing Questions to Iron Out Before Meeting Next

From
Shadi Gholizadeh <shadi@thekey.com>
To
Ashley Mirone <amirone@thekey.com>, Joey Taylor <joey.taylor@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Wed, 19 Mar 2025 11:32:29 -0700
Folder
INBOX
--0000000000001aa0430630b63fa4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable NOTES: 1- Are we missing out on potential to use data to show our tier 3 and tier 4 clients why staying on care or moving up is valuable if we don't include them in this in the same way we are including tier 1 and 2? Thoughts on an A/B test where we offer as subscription model for some vs hourly increase? *2. For tier 1, if they move in to tier 2 why 99 increase and not just moving up in price to the tier 2 price* - Tim and Joey looked at the data and because movement in canada from tier 1 to tier 2 is lower than movement from tier 2 to tier 1 (ile., more people move to more care), they stand to make money on the movement--so their price wouldn't drop down in the move so to not complicate and not add unnecessary tracking burden, the proposal is to not add a subscription for movement but to just retain the hourly rate they started with. - For those who come in and tiers 3 and 4 (e.g., post-hospitalization, or respite for a family caregiver), the proposal is include wifi sensing for 3 months for Tier 3 at surcharge of 2/hr and if you stop care, you can keep lifeguard for an additional 3 months at 99/month and if you want to retain it after that with no care it's goes up to the 299/month that includes the nurse visit but if you move up to tier 1 you get a discount to the tier 1 rate (1.25/hr off the come back at tier 1 or 0.50 hour off to come back to tier 2 in addition to not paying for the subscription) - Tier 4 will remain a subscription mode, but if they move up to tier 1 they would get it for free 3. What is the messaging around rolling to subscription if you decrease hours (at what point do we tell them that? is like a "we include this technology for clients receiving X hours a week of care. If you do reduce care there is a pricing increase if you want to retain) See above-it's covered in this proposed model at no point is there is a client facing discussion 4. What needs to be true for everything to sync up with first visit (pricing and technology synced) Tim is speaking with Megan and Melissa to discuss the installation timeline toda, but early thinking was for fall detection it should be day of the visit and maybe a week lag for lifeguard regular monitoring (if they have fall detection both woudl typically be installed the same time) On Fri, Mar 14, 2025 at 11:21=E2=80=AFAM Shadi Gholizadeh wrote: > One more thing: derek wanted to see an updated model baed on the numbers > proposed above and whether there is an updated cost/margin projection > > On Fri, Mar 14, 2025 at 11:16=E2=80=AFAM Shadi Gholizadeh > wrote: > >> Hi everyone, >> >> I have what I think the current proposed pricing model is below. Derek >> wants us to refine before we meet next: >> >> 1- Are we missing out on potential to use data to show our tier 3 and >> tier 4 clients why staying on care or moving up is valuable if we don't >> include them in this in the 

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