--000000000000068a59061ac79492 Content-Type: multipart/alternative; boundary="000000000000068a57061ac79491" --000000000000068a57061ac79491 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and Sharon, Unfortunately, after making our postal code updates and switching to optimize off of leads, we've seen a decline in lead generation for Vancouver's paid advertising campaign. We're taking several steps to get the volume back up, but one that I want to share with you is that I'm adding back in the Surrey postal code V3R. I'm adding it back in with a -50% bid adjustment to signal to Google that leads from this postal code do not convert as well for us, so we only want leads if we can get them much cheaper than other postal codes. This postal code had the best conversion value in our previous review, meaning it generated the most leads. Having leads from this postal code again will help the overall account learn and improve what keywords and signals work, and should then apply those learnings to the other postal codes. Now that we're optimizing toward leads, it should also reduce the calls/forms from that postal code that don't even make it as leads. Once we start seeing consistent leads from the other postal codes with this new bid strategy, we can review conversion again and remove V3R if it's still not converting at the rate/price point that we need it to. I will keep an eye on it in the meantime as well to make sure we don't overspend in this postal code. Sincerely, On Fri, May 31, 2024 at 7:22=E2=80=AFAM Timothy Thomas wrot= e: > Great, thanks Alexa! > > On Thu, May 30, 2024 at 7:22=E2=80=AFPM Alexa Graziani > wrote: > >> New targeting is officially live! >> >> Let me know if anything is different than how you expected after our las= t >> call. >> >> [image: image.png] >> >> On Tue, May 21, 2024 at 1:50=E2=80=AFPM Alexa Graziani >> wrote: >> >>> That's great. I'll add time for us to meet with Sharon on Friday and >>> send this her way. >>> >>> Sincerely, >>> >>> On Tue, May 21, 2024 at 11:58=E2=80=AFAM Timothy Thomas = wrote: >>> >>>> Hi Alexa, >>>> >>>> Yes, could we perhaps book 15-30 mins with the leaders to go through >>>> these targets together? I'd also like to prioritize certain markets to >>>> ensure we're achieving the highest marketshare possible in the most >>>> affluent areas. >>>> >>>> For Vancouver it would be with Sharon Speirs. >>>> >>>> Thanks! >>>> Tim >>>> >>>> On Tue, May 21, 2024 at 2:34=E2=80=AFPM Alexa Graziani >>>> wrote: >>>> >>>>> Hi Tim, >>>>> >>>>> I'd like to go through a geotargeting review with the correct >>>>> operational team members from Vancouver. I can send the information t= o them >>>>> (and cc you), but I'd like to review it with you first to make sure y= ou're >>>>> on board. >>>>> >>>>> Here >>>>> >>>>> is what I'd like them to review, with the specific callouts highlight= ed in >>>>> yellow. >>>>> >>>>> Eventually, I'd like to do this for all markets, but I'd lik