--000000000000b5a7f7061b402fc8 Content-Type: multipart/alternative; boundary="000000000000b5a7f6061b402fc7" --000000000000b5a7f6061b402fc7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I just realized Sharon wasn't actually in this thread. Sharon - please see the update below on the Surrey zip code. Outside of this, there's another targeting strategy we can try, which is to layer in targeting the cities themselves in the platform in addition to the postal codes that represent the postal codes. This has seen some traction in other markets like Calgary and Toronto. Vancouver's campaign is currently "limited by search volume" now that we're optimizing toward leads, so adding in some additional targeting should help open up the volume for the market. I've already added Richmond and White Rock since our existing targeting covers the whole city with either active targeting or active exclusions. Are there other cities you'd recommend I target at the city level (aka high priority cities for your market)? Here are some examples, but we'd have to decide if we want to actively include or exclude the parts of the city that we've currently left blank: Vancouver: current targeting - [image: Current Vancouver Targeting.png] City targeting option (we could target all of this or add some additional exclusions): [image: Vancouver City Targeting.png] Burnaby: Current targeting: [image: Current Burnaby Targeting.png] City Targeting Option (we could target all of this or add some additional exclusions): [image: Burnaby City Targeting.png] Let me know what you think/if you have any questions. Sincerely, On Thu, Jun 13, 2024 at 8:58=E2=80=AFAM Alexa Graziani wrote: > Hi Tim and Sharon, > > Unfortunately, after making our postal code updates and switching to > optimize off of leads, we've seen a decline in lead generation for > Vancouver's paid advertising campaign. > > We're taking several steps to get the volume back up, but one that I want > to share with you is that I'm adding back in the Surrey postal code V3R. > > I'm adding it back in with a -50% bid adjustment to signal to Google that > leads from this postal code do not convert as well for us, so we only wan= t > leads if we can get them much cheaper than other postal codes. > > This postal code had the best conversion value in our previous review, > meaning it generated the most leads. Having leads from this postal code > again will help the overall account learn and improve what keywords and > signals work, and should then apply those learnings to the other postal > codes. > > Now that we're optimizing toward leads, it should also reduce the > calls/forms from that postal code that don't even make it as leads. > > Once we start seeing consistent leads from the other postal codes with > this new bid strategy, we can review conversion again and remove V3R if > it's still not converting at the rate/price point that we need it to. > > I will keep an eye on it in the meantim