--Apple-Mail-5290A791-E1E0-4A4F-BC3E-3F6C5BE7EA2F Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Hi Tim, We've heard about this company both in the abstract - like the article you'v= e shared - and in deep detail from some of our contacts who are familiar wit= h their operations. It's an ambitious effort much like care.com was an ambit= ious effort, but it does have some major challenges. First, it is still oper= ating as a 1099 provider - truly the uber for home care in that sense. That p= uts it in a relatively dangerous legal category. Second, they are priced sup= er-premium. In fact, in the Bay Area their prices are higher than our prices= for a full-service employed agency. As a result, they haven't started off w= ith a strong reputation with referral sources or people connected to the hea= lth tech industry. Finally, the program as it stands now is a little bit of a= misread of the industry. They are trying to charge for a high-touch service= while targeting an audience that is typically price sensitive. It doesn't m= ove the needle with our audience of Tier A clients who want a lot of persona= lization, consistency, and human connection from their provider. They're rai= sed an impressive war chest, and I'm sure they will pivot and innovate in th= e future, but the current product is not likely to be disruptive. I think ma= ny in the industry shared similar concerns when Care.com launched and began t= o build buzz and publicity, and now they are trading at a third of their IPO= price. Our best defense against any new players remains the same - superior= product, superior service and trust-based relationships. I think technology= can help us deliver that value proposition better, but I don't think techno= logy alone can ever provide the same peace of mind to our audience as a full= -service agency would. Best, Lily Sent from my iPhone > On May 13, 2015, at 7:07 AM, Timothy Thomas wr= ote: >=20 > Hi Lily, >=20 > I hope you're well. >=20 > I was curious if you've heard of Honor and their plans to release an "Uber= for Home Care". Any thoughts? >=20 > http://www.forbes.com/sites/miguelhelft/2015/04/02/how-the-tech-elite-plan= s-to-reinvent-senior-care/ >=20 > Regards, >=20 > --=20 > Timothy Thomas >=20 >=20 > Home Care Assistance (Montr=C3=A9al) Inc. > 4464 Ste. Catherine Ouest > Westmount, Qu=C3=A9bec > H3Z 1R7 > Tel: 514 907 5065 - Fax: 514 907 5067=20 > tt@homecareassistance.com >=20 >=20 --Apple-Mail-5290A791-E1E0-4A4F-BC3E-3F6C5BE7EA2F Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Hi Tim, We've heard about this company both in the abstract -= like the article you've shared - and in deep detail from some of our contac= ts who are familiar with their operations. It's an ambitious effort much lik= e care.com was an ambitious effor= t, but it does have some major challenges. First, it is still operating as a= 1099 provider - truly the uber for home care in th