--047d7b5d4b2e20cd3505160b5f21 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Couldn't agree more. Thanks for sharing your opinion. Regards, Tim. On Thu, May 14, 2015 at 12:56 AM, Lily Sarafan wrote: > Hi Tim, > > We've heard about this company both in the abstract - like the article > you've shared - and in deep detail from some of our contacts who are > familiar with their operations. It's an ambitious effort much like > care.com was an ambitious effort, but it does have some major challenges. > First, it is still operating as a 1099 provider - truly the uber for home > care in that sense. That puts it in a relatively dangerous legal category= . > Second, they are priced super-premium. In fact, in the Bay Area their > prices are higher than our prices for a full-service employed agency. As = a > result, they haven't started off with a strong reputation with referral > sources or people connected to the health tech industry. Finally, the > program as it stands now is a little bit of a misread of the industry. Th= ey > are trying to charge for a high-touch service while targeting an audience > that is typically price sensitive. It doesn't move the needle with our > audience of Tier A clients who want a lot of personalization, consistency= , > and human connection from their provider. They're raised an impressive wa= r > chest, and I'm sure they will pivot and innovate in the future, but the > current product is not likely to be disruptive. I think many in the > industry shared similar concerns when Care.com launche= d > and began to build buzz and publicity, and now they are trading at a thir= d > of their IPO price. Our best defense against any new players remains the > same - superior product, superior service and trust-based relationships. = I > think technology can help us deliver that value proposition better, but I > don't think technology alone can ever provide the same peace of mind to o= ur > audience as a full-service agency would. > > Best, > > Lily > > Sent from my iPhone > > On May 13, 2015, at 7:07 AM, Timothy Thomas > wrote: > > Hi Lily, > > I hope you're well. > > I was curious if you've heard of Honor and their plans to release an "Ube= r > for Home Care". Any thoughts? > > > http://www.forbes.com/sites/miguelhelft/2015/04/02/how-the-tech-elite-pla= ns-to-reinvent-senior-care/ > > > Regards, > > -- > > *Timothy Thomas* > > > > *Home Care Assistance (Montr**=C3=A9**al) Inc.* > > *4464 Ste. Catherine Ouest* > > *Westmount, Qu**=C3=A9**bec* > > *H3Z 1R7* > > *Tel: 514 907 5065 - Fax: 514 907 5067* > > *tt@homecareassistance.com * > > > > > > > --=20 *Timothy Thomas* *Home Care Assistance (Montr**=C3=A9**al) Inc.* *4464 Ste. Catherine Ouest* *Westmount, Qu**=C3=A9**bec* *H3Z 1R7* *Tel: 514 907 5065 - Fax: 514 907 5067* *tt@homecareassistance.com * --047d7b5d4b2e20cd3505160b5f21 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Couldn't agree more. Thanks for sh