--0000000000008814020617f526f0 Content-Type: multipart/alternative; boundary="0000000000008814000617f526ef" --0000000000008814000617f526ef Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, To confirm - were those changes made yet? Thanks, On Thu, May 2, 2024 at 11:43=E2=80=AFAM Alexa Graziani wrote: > Hi Ash, > > Thank you for this thorough analysis and execution! > > I agree with all the negative additions. You'll be doing ongoing negative= s > additions throughout the rest of the month, correct? > > For the keyword additions, most of them seem good. I left comments on > particular ones I'd like to remove due to the searches being competitors = or > sounding outside our target market/service offerings. > > For the keywords that were paused, they work for me. My one question is - > for the exact and phrase keywords including home care _location_, we have > other variations of those still running, correct? Like at home care > _location_ or in home care _location_ . > > Sincerely, > > On Tue, Apr 30, 2024 at 2:57=E2=80=AFPM Alexa Graziani > wrote: > >> This is great, thank you so much! I will review it tomorrow. >> >> On Tue, Apr 30, 2024 at 2:14=E2=80=AFPM Arshdeep Brar >> wrote: >> >>> Hey Alexa, >>> >>> >>> The keyword optimization and ramp-up are done. Please use the linked >>> below google sheet for all the finer details for each keyword market an= d >>> analysis breakdown. >>> >>> The full analysis can be segmented into two parts: >>> >>> 1.) Search term intent analysis=E2=80=94This is done for all the search= terms in >>> the new account for each market that had impressions>3. Here, I have >>> individually analyzed each search term, looking at its intent and meani= ng, >>> and categorized it into 6 categories based on different colours. >>> The analysis details can be found in the second last sheet in the share= d >>> spreadsheet. and Based on that the individual results for markets for >>> keywords to be added can be found in separate tabs/sheets in this >>> spreadsheet. All the resulting negatives can also be found in the one >>> sheet titled - "final negatives - all markets" >>> action level of surety color >>> to be added as keywords because of the context 100% >>> Can be added into keywords because lead to a conversion 60 >>> can be added in keywords 60 >>> can be added in keywords 30-50 >>> not sure at all 0 >>> can be added in to negatives 30-50 >>> Can be added as negative because of poor performance 60 >>> Can be added as negative because of context 60 >>> to be added as negative 100 - red >>> 2.) Cost analysis:- this is done based on the cut-off rules that we had >>> for each market during our last analysis. The results of this and detai= ls >>> can be found in the sheet named: "Keyword Cost Analysis and Results". W= e >>> are pausing the ones in red and orange and keeping enabled the ones in >>> green and blue. All the updates are also being labelled as well with Ap= ril >>> labels as de