--0000000000005bb9e506177cfaf6 Content-Type: multipart/alternative; boundary="0000000000005bb9e506177cfaf5" --0000000000005bb9e506177cfaf5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, Thank you for this thorough analysis and execution! I agree with all the negative additions. You'll be doing ongoing negatives additions throughout the rest of the month, correct? For the keyword additions, most of them seem good. I left comments on particular ones I'd like to remove due to the searches being competitors or sounding outside our target market/service offerings. For the keywords that were paused, they work for me. My one question is - for the exact and phrase keywords including home care _location_, we have other variations of those still running, correct? Like at home care _location_ or in home care _location_ . Sincerely, On Tue, Apr 30, 2024 at 2:57=E2=80=AFPM Alexa Graziani wrote: > This is great, thank you so much! I will review it tomorrow. > > On Tue, Apr 30, 2024 at 2:14=E2=80=AFPM Arshdeep Brar > wrote: > >> Hey Alexa, >> >> >> The keyword optimization and ramp-up are done. Please use the linked >> below google sheet for all the finer details for each keyword market and >> analysis breakdown. >> >> The full analysis can be segmented into two parts: >> >> 1.) Search term intent analysis=E2=80=94This is done for all the search = terms in >> the new account for each market that had impressions>3. Here, I have >> individually analyzed each search term, looking at its intent and meanin= g, >> and categorized it into 6 categories based on different colours. >> The analysis details can be found in the second last sheet in the shared >> spreadsheet. and Based on that the individual results for markets for >> keywords to be added can be found in separate tabs/sheets in this >> spreadsheet. All the resulting negatives can also be found in the one >> sheet titled - "final negatives - all markets" >> action level of surety color >> to be added as keywords because of the context 100% >> Can be added into keywords because lead to a conversion 60 >> can be added in keywords 60 >> can be added in keywords 30-50 >> not sure at all 0 >> can be added in to negatives 30-50 >> Can be added as negative because of poor performance 60 >> Can be added as negative because of context 60 >> to be added as negative 100 - red >> 2.) Cost analysis:- this is done based on the cut-off rules that we had >> for each market during our last analysis. The results of this and detail= s >> can be found in the sheet named: "Keyword Cost Analysis and Results". We >> are pausing the ones in red and orange and keeping enabled the ones in >> green and blue. All the updates are also being labelled as well with Apr= il >> labels as detailed for each keyword. >> >> Impressions clicks cost >> Vancouver 175 16 87.7 >> Toronto 140 12 85 >> Calgary 250 25 115 >> Winnipeg 115 16.25 94.9 >> Waterloo 364 30.85 170 >> Mississauga 467 30.89 163.81 >>