--000000000000b806430609d189bf Content-Type: multipart/alternative; boundary="000000000000b806420609d189be" --000000000000b806420609d189be Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable One more thought - let's review the assets in use. Maybe language can get incorporated into a site link somehow or callout/snippet/promotion. On Fri, Nov 10, 2023 at 11:42=E2=80=AFAM Alexa Graziani wrote: > Hi John and Ash, > > Also, as part of this, we'd like to review all the landing pages that the > Calgary campaigns are directing to. We want to see if there is an easy wa= y > for us to work with our dev team to add some CDHC language to all pages. > > Can you also send the ad copy for the CDHC ad group so we can review it? > Would be good to discuss it on the call next week to see if there is > additional language we want to test now that we have the new landing page > and a direct mail piece going out. > > Thanks, > > On Thu, Nov 9, 2023 at 11:27=E2=80=AFAM Alexa Graziani > wrote: > >> I confirmed that we will need a separate account with this campaign in >> order to sync up to Callrail so let's plan to discuss this during our ca= ll >> next week. >> >> On Mon, Nov 6, 2023 at 3:41=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi John, >>> >>> Thank you for the quick feedback! >>> >>> I will send another email to you, Tim, and Chuck so that the three of >>> you can work together to define what geography makes sense to add. >>> >>> As for the display and the actual URL, yes, it seems like both of those >>> would be the same so it shouldn't be an issue, right? >>> >>> We have Callrail tracking setup on TheKey.ca but I think the issue we >>> ran into is that you can only connect one Callrail account and one Goog= le >>> ads account, which is why we broke our Mississauga and Oakville from >>> Waterloo previously. Does this mean we'd need to create a separate acco= unt >>> for Calgary's TheKey.ca campaign? Any other options there you can think= of? >>> >>> Sincerely, >>> >>> On Mon, Nov 6, 2023 at 10:09=E2=80=AFAM John McColman >>> wrote: >>> >>>> Hi Alexa, >>>> >>>> >>>> >>>> Great to hear, I=E2=80=99ll answer the questions. >>>> >>>> >>>> >>>> 1. Yes, we can easily make a new campaign with targeting. My >>>> suggestion is picking out the FSAs we want to use. The NE can be re= ally >>>> large. >>>> 1. T2E (as picture below) encompasses a massive part of Calgary. >>>> 2. There is a good mix here of HHI in Bridgeland, Mayland >>>> Heights, etc=E2=80=A6 but also a lot of business up and around t= he speeders >>>> location / YYC. >>>> >>>> [image: A map of a city Description automatically generated] >>>> >>>> >>>> >>>> 1. Easily done, we can open up HHI, then monitor. >>>> >>>> >>>> >>>> 1. The landing page MAY be an issue. Google may think we=E2=80=99re= lying >>>> to people and the account could be flagged. >>>> >>>> >>>> >>>> Here are Google rules around domains. >>>> >>>> >>>> >>>> URL policies >>>> >>>> Your ads=E2=80=99 URLs s